About the role
Who We Are
WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.
Product Owner wanted to join our Business Consultancy team in Portugal.
Hybrid working - Lisbon or Porto
The opportunity:
As one of our Product Owners you'll play a key role to maximise the value the product team creates by defining the roadmap, priorities and business outcomes. You will take a lead role in project(s), managing and developing the agile methodology within one of our leading clients.
What you’ll get to do:
Product Backlog Management:
- Translate product vision into actionable backlogs for 1-2 development teams, optimising resource utilisation and ensuring clear organisation to deliver value.
- Maintain a product backlog through grooming and prioritisation of tasks, ensuring visibility and transparency.
- Define and classify Epics and user stories with clear goals and acceptance criteria
User Research & Validation:
- Make use of available data and sources to inform user stories and validate hypotheses through user feedback and testing.
Agile & Scrum Participation:
- Actively participate in Scrum ceremonies, serving as a "customer proxy" to reflect business needs and accept completed user stories.
Stakeholder Communication & Management:
- Effectively manage direct stakeholder groups, validating client feedback, resolving issues, and providing progress updates.
- Interface with VML or other delivery teams as required.
Product Performance & Data Analysis:
- Actively use product metrics to support backlog prioritisation and seek data to make informed decisions.
- Utilise both quantitative & qualitative measures to monitor overall and feature-level product performance, leveraging web analytics and SEO tools for actionable insights.
- Ensure data coverage & integrity is a part of the process.
Strategic Alignment:
- Drive and champion the long, medium and short-term vision for the product, aligning with the overarching business strategy and collaborating effectively with other teams.
- Support product strategy and align team value to the product strategy.
Collaboration & Support:
- Work closely with and support other Product Managers and Senior Product Managers, contributing to team success and knowledge sharing.
Business Acumen:
- Focus on product viability and success, articulating business benefits, tracking value delivered, and using insights for prioritisation.
What you should have:
Practitioner/Consulting Knowledge:
- Demonstrated ability to deliver tactical, detail-oriented enhancements with a near-term focus.
- Proficiency in analytical skills, communication, collaboration, technical knowledge, Agile methodologies, and product processes.
- Proficient in using AI-powered tools to accelerate discovery, backlog refinement, documentation, analysis, and decision-making within product teams.
Technical Curiosity/Domain Expertise:
- Ability to translate customer requirements into technology delivery and produce user stories ready for development.
- Engage in technical and customer experience discussions, ask probing questions to drive better solutions, and understand customer expectations of the product.
- Prior experience in the automotive industry, large-scale enterprise websites, or digital products for the European market is highly advantageous.
Product Management Skills:
- Customer Focus: Dedicated to understanding, anticipating, and exceeding customer needs while effectively managing stakeholders.
- Data-Driven: Proficient in using product metrics, seeking data for decision-making, and monitoring product performance. Demonstrated experience with web analytics platforms (e.g., Google Analytics, Adobe Analytics) and SEO tools (e.g., SEMrush, Ahrefs) to derive actionable insights.
- Product Process: Adaptable to all stages of the product lifecycle, prioritising value over output.
- Strategic Vision: Capable of driving and championing product vision, supporting strategy development, and aligning team efforts.
Business Landscape Awareness
- Developing awareness of key VML ES business services and insights.
Engagement Scale & Complexity:
02 Aplyr's read
VML (Wunderman Thompson) is a global marketing agency excelling in digital strategy, attracting creative and tech-savvy professionals passionate about innovative advertising solutions.
What's promising
- •VML offers diverse roles in digital marketing and UX design, appealing to tech-savvy creatives.
- •The company invests in growth academies, fostering talent development in copywriting and art direction.
- •VML's global presence provides opportunities for international collaboration and career advancement.
What to watch
- •High competition for roles may limit opportunities for rapid advancement.
- •The fast-paced environment may lead to work-life balance challenges.
- •Limited public information about employee satisfaction and company culture.
Why VML Enterprise Solutions
- •VML emphasizes digital innovation, setting it apart in the traditional advertising space.
- •The company's growth academies highlight a commitment to nurturing emerging talent.
- •VML's global reach allows for diverse, cross-cultural project experiences.
Aplyr’s read is generated by AI from public sources. Was it useful?
03 About VML Enterprise Solutions
VML is a global marketing agency that specializes in digital marketing, advertising, and brand strategy.
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