Senior Manager, Influencer & Content Strategy

Role Summary and Impact

The Influencer & Content Strategy Senior Manager is responsible for developing and executing data-driven influencer and content marketing strategies. This role involves leading strategic planning, creative direction, and cross-functional collaboration to solve brand challenges and achieve campaign objectives.

Strategy & Insight Development:

• Manage and develop strategic planning recommendations from social outreach insights and analytic data.
• Gather relevant data using WPP Media proprietary and partner tools for strategic insight building and to identify the right approach to solve brand challenges with KOL solutions.
• Conduct in-depth competitive audits on client’s content/influencer marketing activities and play an active role in the conceptualization, research, and planning of influencer campaigns.

Content Strategy & Creative Direction:

• Build strategy orchestration and frameworks to roll out plans that answer campaign objectives.
• Develop top content idea direction and main communication pillars to define influencers’ scope of works, guidelines, and deliverables.
• Develop the MIX strategy (KOLs tiers + Channels) and right KOLs categories based on data insight and the competitive landscape.

Campaign Planning & Cross-team Collaboration:

• Involved in internal & external stakeholders’ alignment on the performance measurement metrics which support delivery tracking between strategy & operation.
• Collaborate with Global/Regional GOAT and WPP Media agencies on strategic projects.

Skills and experience:

• Minimum 5+ years’ experience in Content Marketing, Social or Influencer Marketing.
• Proven experience in leading Strategic Planning Marketing projects (IMC & Content experience) and teams.
• Hands-on understanding of social/content/influencer campaign execution.
• Strong creative mindset with the ability to shape content ideas, pillars, and influencer direction.
• Deep knowledge of social media trends, influencer landscape, and digital culture.
• Good in communication: Master in Vietnamese (both speaking & writing) & Excellent in English (speaking, presenting & writing).
• Strong interpersonal skills and collaborative spirit.
• Solid problem-solving and analytical thinking.
• Senior-level digital knowledge and comfort working with data/insights.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.