Senior Director, Head of eCommerce, Direct to Consumer (DTC, US)

Confirmed live in the last 24 hours

SharkNinja

Compensation

$195,000 - $299,000/year

Needham, MA, United States

On-site

Posted April 10, 2026

Job Description

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

SharkNinja is seeking a strategic, growth-oriented Senior Director, Head of eCommerce to lead and scale our Direct-to-Consumer (DTC) business in the U.S. The Senior Director, Head of eCommerce, Direct to Consumer is a pivotal executive role responsible for owning the end-to-end DTC P&L, digital strategy, and customer experience across our owned eCommerce site. As the Senior Director, Head of eCommerce, Direct to Consumer, you will drive performance across merchandising, digital marketing, site experience, and operations—building a best-in-class eCommerce business that reflects the strength and innovation of SharkNinja’s 5-star product portfolio.

Key Responsibilities:

Commercial Strategy, P&L Ownership

Own and execute the US DTC growth strategy, translating brand strategy into a high-performing digital commerce experience
Lead all aspects of the DTC P&L: pricing strategy, promotional calendar, merchandising mix, and profitability levers

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