About the role

Aplyr's Quick Take

This role is focused on regional marketing strategy and program management for healthcare products at Johnson & Johnson. You'll analyze market data, adapt central strategies for local needs, and engage with key opinion leaders (KOLs) and sales teams to ensure effective execution of marketing initiatives.

Good fit

Ideal candidates have 4+ years in marketing within a multinational company, preferably with local market experience. Strong analytical, communication, and influencing skills are essential, along with a proactive approach to collaboration.

Worth noting

The role requires ongoing engagement with KOLs and a strong emphasis on adapting global strategies to local markets, which may appeal to those who enjoy a dynamic, hands-on marketing environment. The requirement for internal candidates to have been in their current role for at least 18 months could limit mobility.

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com.

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function:

Project/Program Management Group

Job Sub Function:

Project/Program Management

Job Category:

Professional

All Job Posting Locations:

Changsha, Hunan, China, Wuhan, Hubei, China

Job Description:

Job Description

• Participate in designing a series of regional activities and ensure key strategy implementation, high-quality execution and follow-up feedback and improvement.

• Adapt central marketing strategy to regional marketing strategy, including accurate regional market analysis, keen insight into customer needs and perception of the products through adequate market research findings, SWOT analysis, and translate them into regional marketing strategy proposals and suggested action plan for products.

• Collect and analyze market intelligence data from multiple aspects, including health policies, generics, prices, reimbursement, co-payment, its class, its competitors, its market or its environment.

• National and regional KOL concept management. Keep long term effective professional engagement with physicians and KOLs, as well as internal customers like sales team/ MAF/IIACO/HCC/Legal etc.

• Organize brand story and promotion trainings for national and regional MRs.

Requirement

Internal Talent:

• Current position > 18 months

• PA: Strong/Strong or above

External Talent：

• 4 years Top MNC experience, prefer local marketing experience

• Deep understanding on business

• Strong communication/ influencing/analytical skills

KPI

• 360 feedback from field and core members from cross-function

• Provide timely support for regional sales team

• The frequency of KOL visits and the quality of activities in region

Required Skills:

Preferred Skills:

Agile Decision Making, Agility Jumps, Analytics Insights, Cross-Functional Collaboration, Expectation Management, Leadership, Organizational Project Management, Organizing, Process Improvements, Program Management, Project Management Methodology (PMM), Project Management Office (PMO), Project Management Tools, Project Reporting, Quality Assurance (QA), Statement of Work (SOW), Technical Credibility

Aplyr's read

Johnson & Johnson is a healthcare giant known for its diverse product range and global reach, attracting professionals in pharmaceuticals, medical devices, and consumer health.
Synthesized from recent postings & public sources

What's promising

•Strong global presence ensures stability and diverse opportunities.
•Commitment to innovation in pharmaceuticals and medical devices.
•Robust investment in research and development fosters cutting-edge advancements.

What to watch

•Facing ongoing legal challenges related to product safety.
•Complex organizational structure can slow decision-making processes.
•Intense competition in the healthcare sector may impact market share.

Why Johnson & Johnson

•Operates across three distinct sectors: pharmaceuticals, medical devices, and consumer health.
•Pioneering initiatives in advanced medical technologies and treatments.
•Long-standing reputation for quality and trust in consumer health products.

Aplyr’s read is generated by AI from public sources. Was it useful?