Direct Marketing Operations Manager

Confirmed live in the last 24 hours

Possible Finance

Compensation

$129,650 - $137,200/year

Seattle, Washington, United States

On-site

Posted April 1, 2026

Job Description

Since our founding, we have redefined how people approach small-dollar loans—delivering over $1 billion in funding to more than 1.5 million customers, issuing over 4 million loans, and saving our customers more than $650 million.

At Possible, we’re building a new type of consumer finance company; one that helps our customers stay out of debt rather than profit from their staying in it. We are a Public Benefit Corporation with the mission to help communities unlock economic mobility through affordable credit products crafted to improve financial health for generations. Join the team that’s making our goal a reality.

Responsibilities

The Direct Marketing Operations Manager will optimize multi-channel direct mail and digital/email marketing campaigns, with a focus on customer acquisition. Specific duties and responsibilities include:

Lead channel strategy for direct mail and lifecycle email, define eligibility/targeting, design controlled experiments (A/B and DOE), and set learning agendas and success KPIs/metrics (CAC, ROI, LTV).
Own budget management for assigned channels, forecast volume/cost and reallocate spend to maximize ROI, with weekly performance readouts and variance-to-plan analysis for leadership.
Develop and operationalize scalable processes and documentation (workflows, checklists, templates) that automate repeatable steps, improve campaign speed/accuracy, and support future channel scaling.
Manage and optimize data-driven analysis to maximize ROI and growth, including customer analytics (segmentation, retention/churn, cohorting, forecasting).
Manage data-driven organic growth (SEO & AEO) initiatives and manage end-to-end campaign production, including vendor coordination, timeline management and quality assurance testing.
Implement and use marketing attribution models (e.g., multi-touch/position-based/time-decay, as applicable) and channel reporting to inform optimization decisions across direct and growth portfolios.
Monitor performance and provide actionable insights to improve response, eligibility/segmentation, and profitability.
Identify inefficiencies and implement solutions to improve delivery speed and accuracy.
Conduct keyword and competitive analysis, technical/content audits, and content prioritization using Ahrefs and Semrush.
Translate findings into roadmaps that drive sustainable acquisition and support creative planning.
Uses the following tools and technologies: SQL, Tableau, Databricks, Sigma, Amplitude, Singular, Braze, Ahrefs, Semrush, Tech stacks, CRM platforms.

Requirements

This position requires a Bachelor’s degree or equivalent in Data Analytics, Market Research, Engineering Management, or a related field and 4 years related experience in a marketing or analyst occupation.
Must also have 24 months of experience with each of the following:
- Developing and driving data-driven acquisition and retention strategies using data analytics.
- Using data visualization tools for marketing campaign performance analysis and reporting on key marketing KPIs (CAC, ROI, LTV).
- Working with marketing tech stacks, CRM platforms, and project management tools.
- Managing and optimizing data-driven analysis to maximize ROI and growth, including customer analytics (segmentation, retention/churn, cohorting, forecasting).
- Managing marketing or sales campaigns across teams and vendors, managing timeline and quality assurance and testing activities.

Employer will accept experience gained concurrently.
Salary: $129,650 to $137,200/year. Full-time, position located in Seattle, WA. Please apply online and/or see summary of benefits at goaiiosdataanalyticsproductdesignmarketingsales