Managing Director - Performance Hub
Confirmed live in the last 24 hours
VML (Wunderman Thompson)
Job Description
Who We Are
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
Roles and Responsibilities
Run the Performance Hub as a business. The focus is to expand Salesforce across international markets for WPP’s key automotive client, centralise and improve systems and ways of working, and manage the hub commercially (billings, utilization, margin, headcount). Role is to set one operating standard across markets, connect CRM with media and platform, and drive a simple rhythm: ship, learn, scale. Analytics is oversight only; the focus is Salesforce, operations, and outcomes.
Salesforce proliferation and CRM delivery
- Expand SFMC/CRM adoption across 10+ International Markets using a single, standard blueprint (environments, data flows, consent, channels, QA).
- Industrialize multi-market journeys (email, WhatsApp, SMS, push) with reusable components, release trains and clear SLAs.
- Enforce readiness gates (brief → audience → content → QA → approval → deploy → measure) and resolve escalations quickly.
- Lift throughout while maintaining deliverability and quality.
Centralization and ways of working
- Design and enforce a One International Markets Operating Standard: RACI, sprint rituals, intake, QA, change control.
- Centralize tooling (JIRA/Confluence, templates, QA scripts, dashboards) and reduce bespoke market set-ups.
- Tie CRM to media and platform (audience hand-offs, UTM discipline, tagging, pixel/catalogue hygiene) to improve conversion.
P&L, Commercials and People
- Own the unit P&L: forecast billings and margin, manage rate cards and change orders, track utilisation and recoveries weekly.
- Plan capacity and hiring; balance bench and surge; select vendors and keep contracts tight.
- Line-manage senior leads; set career paths, performance standards and retention plans.
Experimentation and Standardization
- Run a clear experiment backlog (triggers, send-time, creative variants, landing-page flows, SFMC components).
- Convert winning tests into standards: document, train, templatize, roll out; retire legacy approaches.
Analytics and digital platform oversight (light)
- Ensure essential reporting exists (journey health, deliverability, site-to-lead, lead-to-booking, CAC).
- Partner with data analytics for deeper work; use insights to drive action without building pipelines yourself.
Governance and cadence
- SOW compliance and firm change control to protect scope
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