About the role
About the Role
The Senior Director, Field Visual Merchandising leads the brand’s field visual function, setting the strategic direction for how brand vision is translated and executed across all store environments. Reporting to the Head of Stores, this role serves as the primary liaison between HQ Visual and Field Leadership, ensuringalignment between creative intent and operational execution to drive a consistent, customer-centric experience and profitable sales.
What You'll Do
Visual Strategy & Direction
• Define and lead the field visual merchandising strategy, influencing enterprise visual direction to ensure alignment with brand vision and business goals Translate HQ visual direction into scalable, actionable frameworks for field execution
• Establish consistent visual standards, priorities, and success metrics across all store formats and markets
• Leverage customer insights and business data to inform merchandising decisions and optimize impact
HQ–Field Integration
• Serve as the primary connector between HQ Visual, Stores, and Field Leadership
• Create structured feedback loops to influence HQ strategy, tools, and processes based on field insights
• Partner cross-functionally to ensure strategies are executable and optimized for stores
Field Visual Leadership
• Lead and develop a multi-level field visual organization across multiple regions, formats, and market dynamics.
• Build a strong talent pipeline through coaching, capability building, and succession planning
• Define and uphold organizational structure, ways of working, and performance expectations across regions
Execution Excellence
• Drive consistent, high-quality execution of visual standards while enabling market-level localization when appropriate
• Establish routines and tools to assess execution, monitor performance, and continuously improve outcomes
• Ensure alignment of visual execution with business priorities and store operations
Business & Cross-Functional Impact
• Drive measurable impact on sales, conversion, customer satisfaction, and productivity through visual merchandising strategy and execution. Influence enterprise initiatives, prioritization, and investment decisions as part of Stores leadership team.
• Partner with Finance and Operations to align visual strategies with financial and operational goals
Leadership Expectations
• Acts as the senior field voice in shaping visual and store experience strategy. Leads multiple teams of leaders with accountability for end-to-end results
• Influences senior leadership decisions and cross-functional priorities.
• Solves complex, ambiguous problems and drives innovative, scalable solutions.
• Lead change management for new visual strategies, tools, and ways of working across the field organization
• Acts as the senior field voice in shaping visual and store experience strategy. Leads multiple teams of leaders with accountability for end-to-end results
• Influences senior leadership decisions and cross-functional priorities.
• Solves complex, ambiguous problems and drives innovative, scalable solutions.
• Lead change management for new visual strategies, tools, and ways of working across the field organization
Who You Are
Qualifications
• 12–15+ years of progressive retail leadership experience, including multi-unit and field-based roles
• Deep expertise in visual merchandising, field operations, and strategy development
• Proven ability to translate creative vision into scalable, operational execution
• Strong leadership capability with experience leading leaders and large, distributed teams
• Exceptional communication and influencing skills with the ability to partner at senior (VP+) levels
• Strong business acumen with the ability to connect visual strategy to financial outcomes
• 12–15+ years of progressive retail leadership experience, including multi-unit and field-based roles
• Deep expertise in visual merchandising, field operations, and strategy development
• Proven ability to translate creative vision into scalable, operational execution
• Strong leadership capability with experience leading leaders and large, distributed teams
• Exceptional communication and influencing skills with the ability to partner at senior (VP+) levels
• Strong business acumen with the ability to connect visual strategy to financial outcomes
Aplyr's read
Gap Inc. is a leading global retailer known for its diverse brand portfolio, attracting individuals passionate about fashion and retail innovation.
What's promising
- •Gap Inc. offers diverse career opportunities across its well-known brands like Gap, Banana Republic, and Old Navy.
- •The company is investing in data and digital transformation, hiring roles like Sr Manager - Data Engineer.
- •Gap Inc. has a strong presence in major retail locations, providing stability and growth opportunities.
What to watch
- •The retail sector faces challenges from e-commerce competitors, impacting traditional brick-and-mortar sales.
- •Frequent hiring for seasonal roles may indicate high turnover or reliance on temporary staff.
- •Economic downturns can significantly affect consumer spending on non-essential items like fashion.
Why Gap Inc.
- •Gap Inc. operates multiple distinct brands, catering to a wide range of consumer demographics.
- •The company emphasizes sustainability and ethical sourcing in its supply chain initiatives.
- •Gap Inc. has a notable commitment to diversity and inclusion within its workforce.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Gap Inc.
Gap Inc. is a global retailer offering clothing, accessories, and personal care products under various brands including Gap, Banana Republic, Old Navy, and Athleta.
