About the role
BE THE FIRST TO BUILD SOMETHING THAT MATTERS
Why you should join our At-Bay Security team:
At-Bay is a fast-growth InsurSec company (Insurance × Cybersecurity) on a mission to protect businesses from digital risk. As an InsurSec provider, we uniquely combine insurance with mission-critical security technologies, threat intelligence, and human expertise to close the security capability gap that leaves SMBs exposed. Our model has earned recognition as both a Forbes Fintech 50 and Fortune Cyber 60 company, serving more than 35,000 customers.
We believe InsurSec is an $80B market opportunity, and we’re building our first BDR function to match that ambition. This is a ground-floor role: you’ll set the foundation for how At-Bay develops its security business, working directly alongside Account Executives to drive outbound pipeline.
Role overview:
Your primary focus is outbound prospecting: identifying, engaging, and qualifying opportunities across a defined account base. You’ll reach technical and financial buyers using a mix of research-led outreach, phone, email, and LinkedIn to build pipeline that converts.
You’ll be reaching an existing customer base that already trusts At-Bay. Your job is to open the conversation on security. With At-Bay, our customers experience 5X fewer ransomware attacks. You’ll carry that story to an audience that needs it and isn’t hearing it yet.
How you’ll make an impact:
By 30 days…
- Develop a thorough understanding of our business, including how MDR, insurance, and our product tiers serve customers end-to-end
- Get sharp on our two core buyer personas: technical and financial decision-makers
- Partner with your AE and build your initial account penetration plan
By 60 days...
- Running active outbound sequences across your target account list
- Booking qualified meetings and contributing to early pipeline with your AE
- Established as a key connector between marketing, sales, and your accounts
By 90 days...
- Consistently hitting or exceeding pipeline targets and meeting metrics
- Leading top-of-funnel feedback loops with marketing
- Articulating At-Bay’s MDR value prop confidently to both buyer types
What you’ve accomplished already:
- You’ve prospected into SMB or mid-market accounts, ideally selling a cybersecurity offering or complex technical solution
- You’ve built and executed high-quality outbound campaigns built on targeted, research-led outreach, not spray-and-pray volume
- You’ve turned a cold “not interested” into a booked meeting and eventually a closed deal
- You’ve consistently hit or exceeded activity and pipeline targets
- You’re comfortable engaging both technical buyers (IT/security) and business/financial decision-makers in the same account
Aplyr's read
At-Bay is a cyber insurance company focusing on proactive risk management, attracting professionals in underwriting, cybersecurity, and actuarial sciences.
What's promising
- •At-Bay offers a unique blend of insurance and cybersecurity expertise.
- •The company focuses on proactive risk management, appealing to forward-thinking professionals.
- •Recent hiring in cybersecurity and actuarial roles indicates growth and investment in talent.
What to watch
- •The niche focus on cyber insurance may limit broader industry opportunities.
- •Intense competition in the cyber insurance market could pressure growth.
- •Dependence on cyber risk trends may lead to volatility in demand.
Why At-Bay
- •At-Bay combines traditional insurance with advanced cybersecurity measures.
- •The company's approach includes post-event hardening, enhancing client resilience.
- •It emphasizes proactive risk management, setting it apart from reactive insurance models.
Aplyr’s read is generated by AI from public sources. Was it useful?
