Senior Business Development Specialist

Senior BD Specialist is a key driver of Rocket Now Japan’s commercial growth. This role is responsible for expanding brand partnerships, generating revenue through Ads and co-marketing initiatives, and owning the end-to-end execution of Business Development projects.

This position goes beyond proposal or sales activities and carries full ownership for execution quality, performance outcomes, and operational excellence.

• Lead end-to-end execution of BD projects, including SPAIS, Co-Marketing initiatives, and Ads solutions.
• Manage the full project lifecycle: planning → proposal development → brand-side negotiation → internal alignment → execution → monitoring → performance analysis.
• Ensure stable and on-time project launches that meet quality standards, internal processes, and compliance requirements.

2. Brand Partnership Management

• Act as the primary point of contact for brand-side marketing and BD managers (working-level to mid-level stakeholders).
• Lead negotiations on budget allocation, campaign structure, creative assets, and performance expectations.
• Identify upsell opportunities and new collaboration initiatives to deepen existing partnerships.

3. Revenue & Pipeline Management

• Build, manage, and grow revenue pipelines for Ads, co-funded promotions, and brand growth programs.
• Drive upsell conversations to expand campaign scale, frequency, and scope with existing brand partners.
• Forecast pipeline performance accurately while identifying and mitigating commercial risks.

4. Cross-functional leadership

• Work closely with Account Management (AM) teams to ensure store-level readiness and campaign accuracy.
• Collaborate with Tech, Back Office, Finance, and Marketing teams to deliver projects seamlessly.
• Provide structured feedback to the Team Lead on brand insights, execution issues, and emerging opportunities.

5. Success Metrics

Execution Excellence

• Number of BD projects successfully executed (SPAIS / Co-funded / Ads).
• Percentage of projects launched on time without critical execution errors.

Commercial Impact

• GMV uplift, campaign ROI, and overall revenue contribution.
• Ads pipeline performance, including lead volume, conversion rate, and revenue generated.
• Contribution to CAC efficiency improvement and customer retention.

Collaboration & Quality

• • Quality of cross-functional collaboration (speed, issue resolution, and alignment).
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