About the role
Who We Are
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
Who we’re looking for: As a Digital Strategist at VML, you will be instrumental in leading and developing cutting-edge social media and content strategies that align precisely with our clients' brand and business objectives. You will act as a crucial social media expert, constantly monitoring emerging platforms, formats, creators, and cultural trends.
Your collaborative spirit will drive impactful content strategies and executions alongside creative teams, all while ensuring consistency, relevance, innovation, and performance across every digital touchpoint.
What you’ll be doing:
- Lead and develop comprehensive social media and content strategies that are aligned with brand and business objectives.
- Act as a social media expert, continuously staying abreast of emerging platforms, formats, creators, and cultural trends.
- Collaborate closely with creative teams to effectively brief, co-create, and deliver content strategies and executions that are relevant, distinctive, and performance-driven.
- Monitor and analyze real-time social media performance, proactively identifying optimization opportunities across various platforms.
- Translate complex data and insights into clear, actionable reports and strategic recommendations for clients and internal teams.
- Ensure consistency, relevance, and innovation across all social touchpoints for assigned brands and campaigns.
What you’ll need:
- Minimum of 5 years of experience in Digital Strategy.
- Proven expertise in leading and developing social media and content strategies.
- Deep understanding of emerging social media platforms, formats, and cultural trends.
- Demonstrated ability to collaborate effectively with creative teams.
- Strong analytical skills to monitor performance and identify optimization opportunities.
- Excellent ability to translate data and insights into actionable strategic recommendations.
- Experience in ensuring consistency, relevance, and innovation across social touchpoints.
Additional Competencies:
- Digital Strategy
- Social Media Expertise
- Content Strategy
- Trend Analysis
- Analytics & Insights
- Collaboration
- Communication
- Innovation
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X.
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Aplyr's read
VML (Wunderman Thompson) is a global marketing agency excelling in digital strategy, attracting creative and tech-savvy professionals passionate about innovative advertising solutions.
What's promising
- •VML offers diverse roles in digital marketing and UX design, appealing to tech-savvy creatives.
- •The company invests in growth academies, fostering talent development in copywriting and art direction.
- •VML's global presence provides opportunities for international collaboration and career advancement.
What to watch
- •High competition for roles may limit opportunities for rapid advancement.
- •The fast-paced environment may lead to work-life balance challenges.
- •Limited public information about employee satisfaction and company culture.
Why VML (Wunderman Thompson)
- •VML emphasizes digital innovation, setting it apart in the traditional advertising space.
- •The company's growth academies highlight a commitment to nurturing emerging talent.
- •VML's global reach allows for diverse, cross-cultural project experiences.
Aplyr’s read is generated by AI from public sources. Was it useful?
About VML (Wunderman Thompson)
VML is a global marketing agency that specializes in digital marketing, advertising, and brand strategy.
