About the role

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

En VML The Cocktail buscamos un perfil de CRO Consultant (mid) con experiencia de experimentación en Adobe Target y conocimiento de Adobe Analytics, para liderar programas de experimentación con impacto directo en negocio.

¿Cuál será tu rol?

Serás responsable de liderar el programa de experimentación end-to-end de un proyecto, definiendo qué se testea, por qué y cómo se mide el impacto, asegurando un enfoque estructurado, escalable y orientado a ROI.

¿Qué harás?

Definir y evolucionar el roadmap de experimentación alineado con objetivos de negocio
Identificar oportunidades, generar hipótesis y priorizar backlog de tests
Definir KPIs, planes de medición y asegurar la calidad del análisis
Interpretar resultados y convertirlos en decisiones y recomendaciones de impacto
Coordinar equipos de UX, analítica y desarrollo para la correcta ejecución
Asegurar consistencia metodológica y escalabilidad del programa de experimentación
Hacer seguimiento del impacto en negocio (uplift, ROI, performance)
Actuar como interlocutor clave con stakeholders

¿Qué buscamos?

+de 3 años de experiencia en CRO, con foco en experimentación digital
Conocimiento sólido en Adobe Target y Adobe Analytics (valorable certificación)
Experiencia definiendo roadmaps, frameworks de experimentación y priorización
Capacidad para conectar datos con impacto en negocio (ROI, performance)
Experiencia trabajando con múltiples stakeholders y equipos multidisciplinares
Dominio alto del inglés: B2 o más, ya que trabajarás en proyectos internacionales.

Valorable: experiencia explotando datos de cliente (CRM/CDP como Salesforce) en iniciativas de experimentación y personalización; AEM, GA4

Si te interesa trabajar en proyectos de optimización con foco en impacto real y formar parte de un equipo en crecimiento, queremos conocerte.

Beneficios de trabajar en VML The Cocktail

Flexibilidad horaria

✈️ 25 días de vacaciones al año + nochebuena y nochevieja + 2 días en Semana Santa

Modelo híbrido, full remote o presencial.

Plan de carrera personalizado y formación continua

‍ Mejora tu nivel de inglés con clases formativas

No tenemos dress code. Ven como quieras a trabajar.

️ Descuentos exclusivos y tiempo para tu crecimiento.

Acceso a Coverflex

Iniciativas de apoyo a la maternidad y políticas de igualdad y diversidad.

¿Te vienes?

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information, please visit  www.vml.com, and follow along on Instagram, LinkedIn, and X.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

Skills & Tags

go rust ai ios data analytics product marketing

Aplyr's read

VML (Wunderman Thompson) is a global marketing agency excelling in digital strategy, attracting creative and tech-savvy professionals passionate about innovative advertising solutions.
Synthesized from recent postings & public sources

What's promising

•VML offers diverse roles in digital marketing and UX design, appealing to tech-savvy creatives.
•The company invests in growth academies, fostering talent development in copywriting and art direction.
•VML's global presence provides opportunities for international collaboration and career advancement.

What to watch

•High competition for roles may limit opportunities for rapid advancement.
•The fast-paced environment may lead to work-life balance challenges.
•Limited public information about employee satisfaction and company culture.

Why VML (Wunderman Thompson)

•VML emphasizes digital innovation, setting it apart in the traditional advertising space.
•The company's growth academies highlight a commitment to nurturing emerging talent.
•VML's global reach allows for diverse, cross-cultural project experiences.

Aplyr’s read is generated by AI from public sources. Was it useful?