Media Planning Manager

About WPP Media:

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

About The Beauty Foundry:

The Beauty Foundry is WPP Media's bespoke, dedicated team built exclusively for The Estée Lauder Companies — one of the world's most iconic portfolios of prestige beauty brands. Spanning Heritage Prestige and Luxury Skincare, Derma and Active, Artistry and Makeup, Fragrance and Travel Retail, ELC operates across more than 50 markets with some of the most recognized and beloved brands in beauty.

The Beauty Foundry exists to accelerate ELC's transformation agenda — Growth Reimagined — connecting brand-building and demand generation across the full funnel, powered by WPP Open, our end-to-end AI-driven platform. This is a once-in-a-career opportunity to work at the intersection of prestige beauty, technology and global media transformation.

Role Summary and Impact

This is an exciting opportunity for an experienced and ambitious Planning Manager to take on a role within our Singapore team, working for a globally renowned leader in the luxury beauty industry, celebrated for its heritage of prestige skincare, makeup, and fragrance. You will take ownership of integrated media planning and client servicing for the Travel Retail business unit across key APAC markets, working closely with global teams to deliver best-in-class, performance-driven campaigns. Beyond core planning duties, you will proactively identify opportunities for campaign optimization and innovation within the Travel Retail beauty category. We are seeking a confident media professional who combines strategic thinking with operational excellence, capable of managing day-to-day campaign workflows, campaign planning and excellent coordination with travel retail partners, data partners, and activation teams across local markets and particularly in China. 

Skills and Experience

What you will do:

• Integrated Media Strategy & Planning: Develop comprehensive, insight-driven media plans across key APAC markets, spanning both digital and traditional channels. Drawing from brand strategy, you will ensure plans are rooted in consumer understanding and aligned to business objectives, encompassing both Brand and Performance media across OTA platforms, on-platform Search, Social, Programmatic, airport DOOH, in-flight magazines and online-to-offline activations
• Campaign Excellence & Execution Oversight: Accountable for campaign execution by Activation Teams, ensuring accuracy and timely delivery. Demonstrate strong working knowledge of digital campaign requirements. Drive rigour and set expectations of accuracy for campaign tracking, performance optimisation and delivery standards.
• Reporting: Own the creation of in-flight and post-campaign reporting, delivering clear and actionable performance insights to the client.
• Client Leadership & Stakeholder Management: Serve as a day-to-day client contact, building trusted relationships with Travel Retail clients. Take part in client conversations, presenting media plans, performance updates, and new opportunities with clarity.
• Market & Cross-F