Manager, Brand Management, DK/FI

Role Purpose 

The Brand Manager – Denmark/Finland plays an essential executional role in delivering locally relevant marketing activation across the full CocaCola portfolio. As part of a small team, this role focuses on adapting centrally developed brand plans, campaigns, toolkits, and IMX assets for the DK/FI market and ensuring highquality implementation across channels. 

The Brand Manager collaborates closely with the Marketing Director, local system partner, and the global/OU network to ensure that all brand activities meet DK/FI market needs while remaining consistent with central brand strategy. 

This is a handson, detailoriented role ideal for a marketer who thrives on activation, coordination, crossfunctional collaboration, and driving excellence in execution. 

What You’ll Do for Us 

Brand Execution & Local Adaptation 

• Adapt centrally developed brand plans, campaign assets, toolkits, and IMX materials into locally relevant activations for DK/FI. 

• Translate global/OU insight and strategy into campaign messaging, assets, and tactics that resonate with Danish/Finnish consumers across linguistic regions. 

• Support adaptation of local claims, pack/label requirements, legal approvals, and customerspecific messaging. 

Campaign Activation & Project Management 

• Coordinate execution of brand activation across digital, social, OOH, experiential, sponsorship, and instore touchpoints. 

• Manage timelines, crossfunctional alignment, approvals, asset delivery, and production details for country-specific activities. 

• Work with agencies (creative, digital, shopper) on adaptation briefs and quality control. 

CrossFunctional & System Collaboration 

• Work closely with:  

• Bottling partner marketing & commercial teams 

• Shopper & Customer Marketing 

• Media & IMX 

• RGM 

• Insights 

• Finance (POs, budget tracking) 

• Support sellin presentations, retailer activation plans, and customerspecific adaptations. 

Local Consumer & Market Insights 

• Monitor Danish/Finnish consumer trends, cultural cues, retail dynamics, and competitor activity to inform adaptation choices. 

• Conduct smallscale desk research and collaborate with Insights on countryspecific learnings. 

• Ensure that local nuances (language, cultural context, retail environment) guide activation decisions. 

Marketing Operations & Governance 

• Execute local packaging/label updates where needed (following central direction). 

• Manage approvals, legal checks, sustainability claims, and brand governance requirements. 

• Maintain calendars, trackers, activity grids, and campaign documentation for the local market. 

Performance Tracking & Reporting 

• Track activation KPIs and campaign performance (engagement, reach, distribution, shopper impact). 

• Support preparation of brand/business reviews for DK/FI. 

• Provide recommendations for improvement based on learnings and market feedback. 

Ways of Working & Behaviours 

• Operate independently within defined plans while seeking guidance on strategic decisions. 

• Demonstrate strong collaboration, organization, agility, and proactive mindset. 

• Bring “Perfection” to execution: high attention to detail, quality control, and timing discipline. 

• Maintain strong relationships within central teams and the local bottler system. 

Qualifications & Requirements 

• Bachelor’s degree in Marketing, Business, Communications, or related field. 

• 3–5 years experience in brand management, consumer marketing, or FMCG activation roles. 

• Experience adapting centrally developed brand assets for local markets. 

• Strong project management, organizational, and coordination skills. 

• Good understanding of consumer behavior and multichannel activation. 

• Experience working with agencies and crossfunctional partners. 

• Strong communication skills and ability to work across linguistic regions (German, French, English required; Italian is a plus). 

• Ability to manage multiple tasks with strong attention to detail and followthrough. 

• Curious, proactive, solutionoriented, and comfortable operating in a small team with limited resources. 

• Experience collaborating with bottler/franchise partners preferred. 

What We Can Do For You 

• Handson experience across campaigns, channels, and categories in a dynamic market. 

• Exposure to global marketing capabilities, toolkits, and crossmarket collaboration. 

• Opportunity to influence localized brand experiences in an important European market.