Senior Social Video Producer

Job title: Senior Social Video Producer  
Location: Highstreet Kensington, London 
 

The i Paper is seeking a Senior Social Video Producer to join our team as we accelerate our growth on TikTok, Instagram Reels and YouTube Shorts.  

This role is responsible for overseeing and delivering high‑impact short‑form video while also playing a senior leadership role within the social video team. You will have ownership of two of our key social video channels - Money Coach and How I Live - setting editorial priorities, overseeing daily output and ensuring we publish the right content on the right platforms, at pace, to meet audience and growth goals. 

Working closely with the Head of Social Video, you will contribute to wider social video strategy, using performance data and insight to inform decision-making, commissioning and experimentation. 

You will bring strong editorial judgement and production expertise, setting standards and guiding the creation of high‑quality, platform‑native video for The i Paper’s social channels. 

You will shape clear, engaging service journalism and lifestyle storytelling for vertical video platforms, responding creatively to the news agenda and evolving audience interests 

As a senior video lead, you will also manage daily workflows across both channels - assessing and responding to pitches, commissioning scripts, reviewing edits and making clear editorial decisions about what to prioritise in response to the news cycle. You will work closely with the social team and news desks to plan coverage, react to trending news and test new formats and approaches to grow reach and engagement. 

Successful applicants should be available on a Monday – Friday and will be required to work from our London office at least three days a week 

 

Key responsibilities:  

• Manage daily workflows, including assessing pitches, commissioning scripts, reviewing edits and signing off output 

• Produce and publish video content tailored for Money Coach and How I Live’s target audiences on TikTok, Instagram and YouTube Shorts.  

• Make data-led decisions to pitch ideas for subjects, framings and new formats with audience growth in mind  

• Craft compelling captions and messaging to drive engagement and viewer loyalty  

• Track content performance to inform future creative and strategic decisions  

• Work closely with teams across the organisation to develop standout video material  

• Monitor emerging trends to keep content relevant and platform-optimised  

 

 

Key skills:  

• Excellent understanding of video for social media and the differing requirements for each platform 

• Strong leadership and communication skills, with experience managing day‑to‑day workflows or guiding other producers 

 

• Experience in pitching, writing, shooting and editing shortform videos  

• Fast, efficient editing in Adobe Premier Pro or similar tools 

• Strong data literacy with the ability to translate insight into clear, actionable strategy  

• An experimental, creative approach to problem solving 

• Strong news sense and a passion for telling stories that reach new audiences 

• Good knowledge of trends and how to spot emerging topics 

 

 

Package Description 

 Our benefits package increases the longer you’ve been with us. Here’s what to expect: 

• 25 days’ holiday (increasing by 1 per year up to a total of 30) 

• Pension plan and life cover 

• Discounts on online shopping, dining cards and vouchers, and access to our Employee Assistance Programme 

• Onsite gym, subsidised canteen and onsite nurse and GP clinics 

Plus much more... 

 

THE I PAPER 

The i Paper is the only national newspaper that's never supported a political party and it reaches more than [9.2] million readers each month in print and online.  

It is committed to delivering accurate, impartial news and intelligent debate, trusting readers to make up their own minds. It is the winner of 2024 UK Newspaper of the Year and is rapidly growing its digital subscriptions base, recently hitting [70k] total subscriptions. 

www.theipaper.com