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Executive, eCommerce (Vans)

VF CorporationVF Corporation·Apparel & Footwear

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About the role

Principal Accountabilities:
Under broad supervision:* Accountable for the profitable sales performance of a collection of products within a line of merchandise being sold through online e-commerce channels* Utilize knowledge of customers' demands and data to the selection, placement, promotion, and order fulfillment of products* Lead and/or participate in cross-functional project teams comprised of marketing, creative, user experience, Web analytics, inventory management and supply chain* Negotiate with external vendors and affiliate partners for products to be included in the overall line
 

Knowledge & Skill Requirements:
* Bachelor’s degree in Marketing or related field *Equivalent years of experience in a substantially similar industry may be considered in lieu of a degree to be determined by the nature of the specific job and the hiring manager’s criteria* Three to five years of related experience preferred* Strong written and oral communication skills* Proficient PC skills
 

Knowledge & Application:
* Understands and applies the principles and practices in a recognized professional field requiring extensive academic preparation* Likely to be newly professionally qualified in a specific field, or will have extensive experience in complex technical area* Determines a course of action based on guidelines and modifies processes and methods as required* Generally requires knowledge of company policies, practices, and procedures
 

Problem Solving:
* Resolves issues which are often varied and non-routine * Uses previous experience to identify most appropriate option or improve existing approaches* Problems likely to require clarification* Undertakes analysis and investigation to solve differing, but related, problems* Work is performed under general guidance and direction* May require the initiation of contacts to resolve and discuss mutual problems or collaboration on procedures or transactions
 

Interaction:
* Conveys information to occasionally divergent audiences that may require some persuasion* In some instances will need to convey information to audiences not knowledgeable of the subject matter* Requires objective review of difficult work problems, obtaining cooperation or approval* Understands and communicates fairly complex information within the specialization or recognized body of formal knowledge
 

Impact:
* Impact is generally limited to short-term team performance, occasionally on medium-term goals* Supports the achievement of goals through own personal effort * Responsible for planning own work, assessing own progress, and adjusting efforts to meet goals* Beginning to have more of a contributory impact on team performance
 

Accountability:
* Accountable for meeting own targets which impact the immediate work area* Accountable for own targets which will typically be definable but not always financially measurable * May help coordinate the work of junior members of the team* Accountable for managing own impact on cost and profitability of the business
 

R-20260527-0006
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Aplyr's read

VF Corporation stands out as a powerhouse in lifestyle apparel, attracting individuals passionate about outdoor and active brands like Vans and The North Face.

Synthesized from recent postings & public sources

What's promising

  • VF Corporation boasts a strong portfolio with iconic brands like Vans and The North Face.
  • The company has a global presence, enhancing brand reach and market influence.
  • VF's focus on sustainability aligns with growing consumer demand for eco-friendly products.

What to watch

  • Heavy reliance on a few key brands could pose risks if consumer preferences shift.
  • Intense competition in the apparel industry may impact market share.
  • Economic downturns can significantly affect discretionary spending on lifestyle apparel.

Why VF Corporation

  • VF Corporation's brand diversity covers multiple lifestyle segments, from outdoor to urban.
  • The company has a long-standing commitment to sustainability and innovation.
  • VF's strategic acquisitions have strengthened its market position and brand portfolio.

Aplyr’s read is generated by AI from public sources. Was it useful?

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About VF Corporation

VF Corporation

VF Corporation

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VF Corporation is a global leader in branded lifestyle apparel, footwear, and accessories, known for its diverse portfolio of outdoor and active lifestyle brands.

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