Business Communications Manager ME Region (SB/SP)

In this role, you will have the opportunity to develop and implement a local communication plans for 2 of 5 Divisions within the Electrification Business Area. Each day, you will implement comm unications activities through all available communications tools according to group guidelines, directives, and messages, within the approved budget. You will also showcase your expertise by building strong local stories, develop key content for targeted audiences and collaborate with makerting on other promotional activities, using the approved local digital platforms to reach our audiences. The role is a highly collaborative role as it works with various functions and communications teams to help ensure proactive and effective communications across multiple channels and stakeholders.

• Works directly with the Global Business Communications Manager and regional Marketing and Sales leader, to develop and implement the business communications plan.
• Propose and implement communications plans validated by the Marketing & Sales manager, in alignment with growth plans and within their approved budget.
• Supports communications efforts, projects, and initiatives such as events, trade shows, and conferences, or other cross-divisional initiatives (collaborate with marketing and product marketing on joint topics).
• Partners to help with executive messaging locally for trade media, digital communications, and thought leadership
• Assist with the localization of global initiatives or campaigns.
• Supports generating leads via advertising, sponsorship, and other promotional activities, using the internet as a hub for integrated marketing communications through pardot and similar campaign tools.
• Develops creative concepts related to all communications vehicles, per branding guidelines with a strong writer/editor that adheres to ABB brand standards and guidelines.
• Owns the business content on local social and digital channels for Smart Buildings and Smart Power solutions.
• Organizes events and trade exhibitions to improve corporate image and to support the business.
• Owns the messaging development for content specific to Smart Buildings and Smart Power locally aligned to the respective audiences.
• Manages the creation, production, and publication of brochures, catalogues, and other sales literature, in either printed or electronic form, to support sales activities and product launches.
• Partners to help executive messaging locally for trade media, digital communications and thought leadership. Collaborates with Country Communications and Division peers to help tell the ABB story.
• Maintains a positive and integrated network with internal and external communication communities to promote knowledge of current practices and innovation.

• Degree in communications or related field and minimum 5 years of experience in the field of Communications in a B2B and B2C environment (ideally technical/industrial environment).
• Proven experience in supporting communication across all channels.
• Strong written and spoken communication skills. Effective storyteller.
• Design experience: Adobe, Canva ect.
• Campaign tool experience: Pardot etc.
• Bilingual in Arabic & English.
• Ability to manage multiple projects simultaneously with on-time delivery.
• Work on measurement KPIs and reporting to help track performance and learning.
• Team player who thrives by contributing to the success of the team and the business.
• Ability to travel and work flexible and/or fluctuating work hours as needed.

We empower you to take the lead, share bold ideas, and shape real outcomes. You’ll grow through hands-on experience, mentorship, and learning that fits your goals. Here, your work doesn’t just matter, it moves things forward.

Benefits

We invest in our people with benefits that go beyond the basics because your future matters.

More about us

Join us. Be part of the team where progress happens, industries transform, and your work shapes the world. Run What Runs the World.