Digital Advertising Manager

At Vanta, our mission is to help businesses earn and prove trust. We believe that security should be monitored and verified continuously, and we empower companies to practice better security and prove it with ease. Vanta has a kind and talented team, and while some have prior security experience, many have been successful at Vanta without it. 

You'll join the Growth team and partner closely with the Paid Ads, GEO, Lifecycle, and CRO leads to build the measurement foundation for Vanta's marketing engine. This high-impact role blends analytical rigor with performance marketing ownership as you shape the systems, frameworks, and habits that scale with us while managing key paid acquisition channels.

The Growth Marketing team is responsible for driving sales pipeline and scaling Vanta across many audiences by delivering high-impact campaigns. We focus on a data-driven approach, leveraging cutting-edge tools and technology to optimize performance and deliver measurable results across channels.

In this role, you'll directly drive Vanta's growth objectives by managing end-to-end campaign execution, building attribution models, and translating performance data into strategic recommendations. Your deep ownership spans both tactical execution and strategic analytics—from optimizing LinkedIn, Facebook, and TikTok campaigns to defining how marketing touchpoints are tracked, classified, and credited across the funnel.

What you’ll do as a Digital Advertising Manager at Vanta:

• Own end-to-end campaign management on LinkedIn, Facebook, and TikTok for US and international markets

• Partner with MOps and RevOps to connect paid pipeline to revenue outcomes and optimize for downstream conversion

• Create the single source of truth for paid performance: ROAS, CAC, pipeline contribution, and channel efficiency metrics

• Translate performance data into strategic recommendations for budget allocation, channel mix, and creative direction

• Design and run A/B tests on creative, messaging, audience targeting, offers, and landing page variations

• Partner with an external agency to build and operationalize Vanta's attribution model, including touchpoint tracking, funnel credit logic, and lift testing for paid ads

• Define how marketing touchpoints are tracked, classified, and credited across the funnel, ensuring attribution integrates into planning, budgeting, and reporting

• Identify and resolve funnel tracking gaps in partnership with RevOps and Data teams

• Support forecasting and budget allocation processes by delivering strategic recommendations that guide GTM strategy and channel mix

• Synthesize insights for executive stakeholders to inform long-term investment tradeoffs

• Help shape our PLG measurement strategy ahead of a 2026 rollout

• Contribute to hiring and long-term team design as this role has a clear path to evolve into formal people management

How to be successful in this role:

• 5+ years of proven experience directly managing paid digital marketing campaigns, with a strong track record of driving conversions and ROI

• Expertise in platforms such as LinkedIn Ads, Facebook Ads, TikTok Ads, and other programmatic channels

• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions

• Proficiency in tools such as Google Analytics, Excel/Google Sheets, Tableau, and campaign management platforms

• Experience with A/B testing, conversion rate optimization, and attribution modeling

• Excellent communication skills and the ability to collaborate effectively with cross-functional teams including MOps, RevOps, Data, and creative teams

• A growth mindset, adaptable to changing market conditions and emerging technologies

• Open to using AI to amplify their skills and strengthen their work - d