About the role
At EFG (ESL FACEIT Group) we create worlds beyond gameplay where players and fans become community. We pride ourselves in having a corporate social responsibility which is that “IT’S NOT GG, UNTIL IT’S GG FOR ALL”. We are passionate about the culture we foster that ultimately helps to create and shape the world of esports, gaming tournaments, leagues, events and holistic ecosystems staged for our millions of players, fans and heroes.
Everything we do, from global esports tournaments and community-driven leagues to next-generation platforms and live events, is rooted in our passion, craftsmanship, and culture. With millions of players and fans around the world, we aim to shape the future of esports and gaming by building ecosystems that are inclusive, innovative, and enduring.
**This is a Fixed Term Contract Running through January 2027**
As Senior Social Media Manager, you will lead the overall social media strategy in MENA, with a focus on bringing to Arabic-speaking markets EFG’s brands (ESL, DreamHack, and FACEIT) and driving regional campaigns for the Esports World Cup, the world’s largest gaming and esports event held in Saudi Arabia, as well as the Esports Nations Cup. You have a passion for building cohesive channel strategies to foster communities and deliver value to fans. You will be in charge of formulating and implementing campaign initiatives related to our brand, partners, products, and events, while also collaborating with and assisting both our local and global teams.
What you will do:
- Develop the social media strategy to expand EFG’s brands presence in the MENA region.
- Drive regional campaigns for Esports World Cup, the world's largest gaming event, held during the summer in Saudi Arabia, as well as the Esports Nations Cup.
- Build the appropriate channels strategy to ensure high acquisition and engagement of the community(-ies) and set the editorial line for community-centric communication
- Own and monitor KPIs, and establish their use to drive successful content strategies
- Work with creative team to produce locally relevant creative and communication assets
- Communicate updates and reports efficiently for internal stakeholders.
- Work cross-functionally with global teams across multiple disciplines and departments including Marketing, Creative, PR, Sales, and others to articulate product and brand vision
- Brief departments, freelancers, and agencies with their scopes of work
- Maintain knowledge of cultural landscape, industry trends, audience needs and interests, to provide relevant content for engagement
What you need:
- Bachelor’s degree with a discipline in Marketing, Communications, or similar discipline, or equivalent experience in social media or content agency
- 6+ years relevant experience in social media or agency work
- Fluency in Arabic and English languages (written and spoken)
- Strong understanding of the MENA market landscape, with a focus on Saudi Arabia
- Demonstrated ability to communicate in English and Arabic language. Excellent copywriting skills in both languages is required
- Well-versed in social media, live streaming, digital content, viewer analytics, and audience segmentation
- In-depth knowledge of various social media platforms (e.g. Twitter, Instagram, Facebook, TikTok, Discord)
- Strong experience in Community or community-related fields; preferably in gaming. Track record of running social media campaigns (organic and paid)
- Experience working with other creative teams, content producers, media agencies, product management, content creators, external stakeholders
- Experience working with younger audiences in a digital space; experience with esports/gaming or entertainment/sports a plus
- Ideal candidates will have experience across sectors such as spectator sports, esports, gaming, entertainment, or live events, as well as within agency or large corporate environments.
Firmly rooted in our values, EFG is an affirmative action employer that celebrates being an equal opportunity workplace. Our unwavering commitment to fair employment extends to all individuals, regardless of their race, color, ancestry, religion, sex, national origin, age, sexual orientation, disability, citizenship, marital status, gender identity, or Veteran status.
Aplyr's read
ESL FACEIT Group is a powerhouse in esports, uniting competitive gaming with community engagement, attracting diverse talent in event production and brand partnerships.
What's promising
- •Leader in the rapidly growing esports industry, offering dynamic career opportunities.
- •Strong focus on community engagement enhances employee connection to the gaming culture.
- •Diverse roles across global locations provide varied career paths.
What to watch
- •High reliance on fixed-term contracts may impact job stability.
- •Competitive industry requires constant innovation, posing pressure on employees.
- •Limited public information about work-life balance and company culture.
Why ESL FACEIT Group
- •Combines ESL's event expertise with FACEIT's online platform for a unique esports offering.
- •Hosts major global esports events, providing employees with high-profile project experience.
- •Strong partnerships with gaming publishers enhance industry influence and employee opportunities.
Aplyr’s read is generated by AI from public sources. Was it useful?
About ESL FACEIT Group
ESL FACEIT Group is a leading esports and gaming entertainment company, focusing on competitive gaming and community engagement.
