About the role

Aplyr's Quick Take

This role is about managing real-time content strategies for a brand, focusing on cultural trends and social media engagement in Brazil. You'll be using social listening tools to identify opportunities and quickly create relevant content. It's primarily an individual contributor role with a creative writing component.

Good fit

Ideal candidates have a strong background in digital culture and social media, with experience in content creation and real-time marketing. A quick-thinking, adaptable person who thrives in fast-paced environments will do well here.

Worth noting

The role emphasizes a deep connection to Brazilian culture and requires rapid response to trends, which may not suit everyone. Additionally, the posting hints at a collaborative environment but lacks specifics on team structure.

Please note that we will never request payment or bank account information at any stage of the recruitment process. As we continue to grow our teams, we urge you to be cautious of fraudulent job postings or recruitment activities that misuse our company name and information. Please protect your personal information during any recruitment process. While Monks may contact potential candidates via LinkedIn, all applications must be submitted through our official website (monks.com/careers).

Overview

Buscamos um talento que respire cultura digital e tenha o "timing" como sua principal ferramenta de trabalho. Você não apenas gerenciará calendários, mas será o radar da marca, identificando conversas quentes, memes emergentes e tensões culturais no Brasil (e onde a cultura brasileira brilha no exterior) para inserir a marca de forma orgânica, ágil e relevante dentro do objetivo que a marca se propõe.

Key Responsibilities

Real Time Monitoring: Utilizar ferramentas de Social Listening (Brandwatch, Sprinklr, etc.) para identificar oportunidades de "newsjacking" e conversas em tempo real.
Social Real Time Estratégia e Execução: Transformar tendências em posts, scripts ou ações de marca em questão de horas (ou minutos), garantindo que a marca entre na "thread" de forma proprietária.
Redação Criativa: Escrever com perfeição gramatical, adaptando tom e voz para diferentes plataformas, mas sempre com o gingado e a linguagem do brasileiro.
Conexão Cultural: Fazer pontes sólidas entre os valores da marca e o que está acontecendo na música, entretenimento, esportes e comportamento do brasileiro.
Integração de Calendário: Planejar e estruturar cronogramas editoriais que equilibrem o conteúdo fixo com janelas para o conteúdo de oportunidade em conjunto com o time.
Colaboração Multidisciplinar: Trabalhar com times de Planejamento e Dados para validar insights e com o time Criativo para elevar a estética das entregas (quando houver possibilidade).
Análise de Performance e familiaridade com dados: Monitorar o desempenho dos posts para entender o que realmente ressoa com a audiência e ajustar a rota rapidamente, assim como entender os números que movem o ponteiro dentro do Social.
Ter habilidade de conectar todas as ideias aos objetivos da marca. Não é apenas sobre timing mas muito sobre contexto.

Requirements

Domínio de Social Listening: Experiência prática com ferramentas de monitoramento para extração de insights e gestão de crise/oportunidade.
Redação Impecável: Capacidade de escrever textos curtos, magnéticos e sem erros, com domínio de diferentes registros de linguagem (do "internetês" ao corporativo).
Visão Estética (Hands-on): Capacidade de montar layouts básicos, memes ou assets de oportunidade utilizando IA generativa ou Photoshop (agilidade é fundamental).
Interlocução direta com o Cliente: criar relacionamento e estar atento ao cliente é parte essencial do escopo, podendo se apoiar na estrutura existente, mas trabalhar de maneira muito autônoma junto ao cliente final.
Conhecimento de Plataformas: Entendimento profundo de algoritmos e formatos de TikTok, Instagram, Threads, X e o que mais surgir.
Inglês Intermediário/Avançado: Conforto para reuniões e apresentações (estrutura regional).

Diferenciais (Nice-to-Have)

Experiência prévia nos setores de Entretenimento, Esportes ou Gaming.
Portfólio que comprove ações de "Real Time" que geraram conversa orgânica.
Habilidade avançada em prompts de IA para criação de imagem e vídeo.

About Monks

Monks is the global, digital-first, data-driven, unitary operating brand of S4 Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global Marketing and Technology Services to redefine how brands interact with the world. Through Monks.Flow, its flagship AI ecosystem for marketing orchestration, Monks transforms marketing into a growth engine, collapsing timelines and connecting brands to culture in real time. By deploying bespoke intelligent agents across disciplines and delivering culturally relevant, high-impact creative and digital solutions, Monks solves key critical business challenges across the entire brand enterprise to help brands sustain long-term impact.

Monks was named a Contender in The Forrester Wave™: Global Marketing Services, ranks among Cannes Lions' Top 10 Creative Companies (2022-25) and remains the only partner featured in AdExchanger’s Programmatic Power Players list every year (2020-24). Named Adweek’s first AI Agency of the Year (2023) and The One Show’s inaugural AI Pioneer Organization, Monks was also awarded Business Intelligence Group’s 2025 Excellence in Artificial Intelligence Award in both the Organizational and AI Product categories. As a trusted partner to cutting-edge innovators in tech, Monks earned titles such as Optimizely Experimentation Partner of the Year (2025), runner-up for the Adobe Firefly Partner Award (2024), and Workato’s AI Visionary Customer Impact Award (2024). Additionally, Monks achieved a record-breaking number of FWAs and continues to hold the most of any partner.

We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.

Skills & Tags

go rust ai ios data product marketing

Aplyr's read

Monks is a digital agency where creativity meets strategy, attracting professionals passionate about crafting immersive digital experiences.
Synthesized from recent postings & public sources

What's promising

•Monks offers diverse roles, from creative to technical, attracting a wide range of professionals.
•The company emphasizes impactful digital experiences, providing opportunities for creative innovation.
•Monks' focus on strategy and development supports career growth in digital media and analytics.

What to watch

•Limited public information about Monks' work-life balance and employee satisfaction.
•Potentially high-pressure environment due to the demanding nature of digital agency work.
•Rapid industry changes may require constant skill updates and adaptability from employees.

Why Monks

•Monks specializes in creating tailored digital experiences, setting it apart from generic digital agencies.
•The agency's diverse role offerings reflect its comprehensive approach to digital strategy and execution.
•Monks' emphasis on both design and development fosters a collaborative environment for multidisciplinary teams.

Aplyr’s read is generated by AI from public sources. Was it useful?