KOL & Social Content Planning Manager

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

o Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

o Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

o Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact
The three best things about the role:
1. Working with brands across categories, ranging from traditional ones to more digitally evolved brands.
2. Work with best in business media partners & teams.
3. Attain strong understanding of cross channel media strategy by working on diversified category & teams

In this role, your goals will be:
In three months:
•    Understanding of categories and brand objectives for the year
•    Proactively take initiative towards agencies goal for the year

In six months:
•    Successfully develop liaisons internally and externally with partners & client
•    Excellent trouble shooter and a backbone for the team.
•    In depth understanding of the In-house products/software’s, to demonstrate the same during client conversations

In 12 months:
•    Worked on Award winning work
•    Built high credibility with the team & client

What your day job looks like at WPP Media:
Strategy & Planning
•    Define KOL/advocacy and content strategy aligned with brand objectives (awareness, engagement, conversion, loyalty).
•    Map out KOL tiers (mega, macro, micro, nano, consumer advocates) and assign roles across the funnel.
•    Identify content approach & platform focus (TikTok, IG, YouTube, live commerce) and content formats.
•    Plan annual & campaign-level calendars with KOL integration (festive, launches, always-on).

KOL Identification & Selection
•    Curate KOLs that match brand values, target audience, and campaign objectives.
•    Ensure diversity of voices (beauty experts, lifestyle, niche subcultures, UGC creators).
•    Benchmark cost efficiency (CPV, CPE, EMV) and past performance.
•    Maintain strong relationships with KOLs, talent agencies, and communities.

Briefing & Content Direction
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