Specialist Trade Marketing Consumer EN

About Goodyear

We’re dedicated to producing, innovating, and servicing the best tires in the world. For over 125 years, Goodyear has led the way in developing smart solutions that shape the future of mobility. Today, we’re one global team united by bold thinking, relentless drive, and a passion to exceed expectations. If you’re ready to embrace change and make an impact in your career, let’s go.

Why This Role Matters

You will play a key role in translating brand strategy into impactful customer activation plans that directly drive sell-out performance and market growth. Acting as the bridge between Sales and Marketing, you will ensure our brands are activated in the right channels, with the right tools, at the right time. Your insights and execution excellence will help strengthen customer relationships, improve portfolio performance, and support sustainable business results. This is an opportunity to shape how we win at point of sale in a fast-paced, international environment.

What You’ll Do

• Define and execute the annual country trade marketing plan in alignment with brand and commercial strategy.
• Analyse brand and portfolio performance by channel and customer, transforming insights into clear, actionable plans.
• Develop and implement sell-out campaigns (e.g. promotions, loyalty initiatives, activation programs) to drive volume and product mix objectives.
• Act as the voice of the customer internally, ensuring their needs and market realities are reflected in activation strategies.
• Act as the voice of the brands at customer level, driving sell-through and sell-out using existing tools while developing new activation ideas.
• Serve as the key link between Sales and Marketing teams, ensuring alignment on priorities, messaging, and execution.
• Contribute to the AOP and S&OP processes by defining, tracking, and reviewing customer objectives jointly with key accounts.

What You’ll Bring

• 2-5 years of experience in Trade Marketing, Marketing, or Sales within a B2B or FMCG environment.
• Strong analytical skills with the ability to turn data into practical business recommendations.
• Experience executing customer activation campaigns and managing budgets.
• Solid understanding of channel dynamics and customer needs.
• Excellent stakeholder management skills and the ability to collaborate across Sales and Marketing functions.
• Native or near-native Swedish and professional English skills (written and spoken).
• Proactive, agile mindset with the ability to work independently in a hybrid and international setup.

Note: We welcome applicants from a wide range of backgrounds and experiences. Even if you don’t meet every listed qualification, we encourage you to apply.

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Goodyear is one of the world's largest tire companies. It employs about 68,000 people and manufactures its products in 51 facilities in 19 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to Goodyear.com.

Goodyear is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by law.