Senior Social Intelligence & Data Strategist

ABOUT OGILVY SOCIAL.LAB

Ogilvy Social.Lab (OSL) is a full-service advertising agency headquartered in Brussels’ WPP Campus. As part of the international Ogilvy network, our operations span four continents with over 15 nationalities on the 130-strong team working in our offices – our mindset is borderless.

We proudly collaborate with prominent international and regional clients, including Absolut, Mondelez, Ford, IKEA, Vans, EU and Belgian institutions, fuelling their success internationally.

Entrepreneurship pulses through our veins, embodying our name with a "lab” mentality. We constantly innovate and experiment, staying in sync with the ever-evolving digital media landscape we specialise in.

 

ROLE

As a Senior Social Intelligence & Data Strategist, you play a critical role in transforming data into strategic value. You contribute to the design and delivery of digital, social, and search intelligence that informs creative, strategic, and business decision-making for major global brands. You bring a deep understanding of today's digital behaviors and cultural dynamics, and are confident applying a range of intelligence tools to produce high-quality, insight-driven work.

This is a high-impact role for a data-savvy analyst who thrives in a fast-paced, creative environment and is eager to push the boundaries of how culture shapes modern advertising.

 

RESPONSIBILITIES

Intelligence & Analysis

• Analyse social and digital data across a range of tools, including social listening platforms (e.g. Synthesio), competitive analysis tools (e.g. RivalIQ), audience analysis tools (e.g. Profiler, Global Web Index), and trends and search tools (e.g. Semrush, OSL proprietary tools).
• Design and implement intelligence approaches and frameworks tailored to client needs.
• Support strategic planning by delivering rich, actionable insights based on what consumers, communities, and creators are saying, sharing, and searching online.

Quality & Delivery

• Lead the creation of high-quality reports, audits, and presentations that guide campaign strategy and creative thinking.
• Ensure outputs are consistently rigorous, clearly structured, and insight-led.
• Translate complex datasets into compelling, accessible narratives for a range of audiences.

Collaboration & Client Engagement

• Represent the data intelligence function in client meetings, workshops, and pitches, translating complexity into clarity.
• Contribute to new business initiatives, supporting scoping, pitching, and proposal development.

Growth & Innovation

• Contribute to the development of new, commercially viable data products and methodologies.
• Support and guide junior analysts, fostering a culture of learning and continuous improvement.
• Stay ahead of platform developments and internet culture to bring fresh thinking into the team

 

PROFILE

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