About the role

Aplyr's Quick Take

This role is about leading demand generation efforts for Perplexity's enterprise products, focusing on building and optimizing marketing strategies that drive revenue growth. It's an individual contributor position that requires a hands-on approach to creating and managing campaigns, using AI tools and data analysis to refine tactics. Expect to work closely with sales and product teams to enhance the marketing-to-sales funnel.

Good fit

Ideal candidates have 5+ years of experience in demand generation, particularly in fast-paced startups, and are comfortable with data analysis and building marketing tools. A self-starter who thrives in ambiguous situations and enjoys experimenting with new strategies will excel here.

Worth noting

The role emphasizes building custom solutions rather than relying on purchased tools, which may appeal to those who prefer a hands-on, innovative approach. The company culture seems to prioritize autonomy and rapid experimentation, which could be a double-edged sword for those who prefer structured environments.

Perplexity is seeking a highly motivated and skilled Demand Generation Lead to join our GTM team. This is a high-impact, high-autonomy role. You’ll own Perplexity’s demand generation engine for our enterprise and business products, partnering closely with Sales, Product Marketing, and Revenue Operations to accelerate pipeline and revenue growth.

If you’re the kind of marketer who builds their own tools, automates ruthlessly, and treats every campaign as an experiment—this role was written for you.

RESPONSIBILITES

Own Perplexity’s end-to-end demand generation strategy with direct accountability for enterprise top of funnel growth and downstream conversion to revenue.
Architect and operate a modern demand engine using AI-native tooling—programmatic outbound, AI-personalized sequences, intent-based targeting, and automated workflows—that generates qualified pipeline at scale. We don’t buy, we build.
Design and execute multi-channel campaigns across paid, organic, ABM, events, partnerships, and emerging channels, continuously testing new motions, killing what doesn’t work, and doubling down on incremental impact.
Develop segmentation and targeting strategies for priority enterprise buyer personas, including IT leaders, executives, developers, and AI decision-makers.
Partner with Product Marketing, Sales, and Revenue Operations to own and continuously improve the marketing-to-sales funnel.

WHAT WE’RE LOOKING FOR:

5+ years building and scaling multiple growth channels at a fast paced startup with a proven track record of revenue growth
Experience and deep interest in building homegrown AI-driven outbound engines, programmatic personalization, and rapid experimentation platforms to scale yourself.
Analytically rigorous: You are deeply data-driven, comfortable in SQL, attribution measurement, and BI tools like Looker, Omni, Hex, and Tableau. You build your own dashboards, define your own metrics, and make decisions based on evidence, not intuition.
Thrives in ambiguity: You operate independently with urgency and ownership in fast-paced, early-stage environments where processes are still being defined.

Skills & Tags

go ai data product design marketing sales

Aplyr's read

Perplexity AI revolutionizes search technology by delivering precise answers through advanced AI, attracting talent passionate about cutting-edge natural language processing.
Synthesized from recent postings & public sources

What's promising

•Innovative AI-driven search engine offering direct answers enhances user experience.
•Strong focus on advanced natural language processing sets it apart in the search sector.
•Diverse roles in AI and engineering indicate robust growth and innovation.

What to watch

•Highly competitive AI field may challenge sustained differentiation.
•Rapid growth could strain company culture and employee integration.
•Dependence on AI advancements may pose risks if technology stalls.

Why Perplexity AI

•Direct answer delivery system differentiates it from traditional search engines.
•Emphasis on natural language processing for precise query responses.
•Recent hires reflect a strategic focus on AI infrastructure and model training.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Perplexity AI

Perplexity AI

perplexity.ai

View company

Perplexity AI is an AI-driven search engine that provides users with direct answers to their queries, leveraging advanced natural language processing technologies.