Senior Digital Analyst

Confirmed live in the last 24 hours

VML (Wunderman Thompson)

Beirut, Beirut Governorate, Lebanon

Hybrid

Posted April 20, 2026

Job Description

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Job Title: Senior Digital Analyst

Department: Tech and Commerce

Location: VML Beirut

The Opportunity:

We are seeking a highly analytical and strategic Senior Digital Analyst to join our Tech and Commerce department on a freelance basis. This role will be responsible for uncovering deep insights from SEO and website data for a large regional client in the UAE. You will play a pivotal role in optimizing customer journeys, enhancing campaign performance, and improving overall digital experience by translating complex data into actionable strategies. If you have a proven track record in digital analytics, a strong understanding of both CRM and website ecosystems, and a passion for driving measurable business growth through data, we encourage you to apply.

Key Responsibilities:

Data Analysis & Insight Generation:

Lead the analysis of complex data sets from various sources, including CRM platforms, web analytics tools (e.g., Google Analytics), and other digital marketing platforms.
Identify key trends, patterns, and anomalies in customer behavior, campaign performance, and website interactions and help to explain them in clear, client-friendly formats.
Develop comprehensive and actionable insights into customer acquisition, engagement, retention, and lifetime value across all digital touchpoints.
Proactively identify opportunities for optimization and growth based on data-driven findings.

Reporting & Visualization:

Design, develop, and maintain robust dashboards and reports using data visualization tools to track key performance indicators (KPIs) for CRM and website channels.
Present analytical findings and strategic recommendations clearly and concisely to internal teams and client stakeholders, translating complex data into compelling narratives.
Ensure data accuracy and consistency across all reporting.

Strategic Recommendations & Optimization:

Collaborate closely with the Head of CRM and Data, Campaign Managers, and tech teams to translate analytical insights into concrete, actionable optimization strategies.
Provide data-driven recommendations for improving CRM campaign targeting, personalization, content, channel mix, and customer journey automation.
Suggest website enhancements to improve user experience, conversion funnels, content effectiveness, and overall site performance.
Support the design and analysis of A/B tests and experimentation frameworks across CRM and websit

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