About the role

The purpose of this role is to shape and deliver the CRM Marketing Strategy, working closely with the Head of Digital Marketing and Business Development team to drive attributable demand generation, audience segmentation and data-led direct marketing.

Job Description:

Key responsibilities:

Act as the primary point of contact for assigned markets on all CRM initiatives
Translate regional CRM strategy into market-specific campaign plans
Lead campaign briefing, planning, and execution across channels (Email, Push, WhatsApp, etc.)
Work closely with strategy, creative, data, and development teams to ensure seamless delivery
Challenge and refine market briefs to ensure strategic alignment and effectiveness
Manage campaign timelines, approvals, and stakeholder communication
Monitor campaign performance and identify optimization opportunities
Ensure adherence to brand guidelines, data compliance, and governance frameworks

Must-Have Skills & Experience

Core Skills

Strong understanding of CRM / lifecycle marketing (campaigns, journeys, segmentation)
Ability to translate business objectives into actionable CRM plans
Experience working across multi-channel CRM (Email, Push, Messaging platforms)
Solid stakeholder management and client-facing experience
Strong organizational skills with the ability to manage multiple markets and priorities

Strategic & Analytical Thinking

Ability to challenge briefs and provide strategic recommendations
Understanding of audience segmentation and personalization
Comfort with campaign performance metrics and optimization

Execution & Tools

Familiarity with CRM platforms (preferably Adobe Campaign, Salesforce, or similar)
Understanding of campaign workflows, QA processes, and delivery timelines

Location:

Beirut

Brand:

Dentsu

Time Type:

Full time

Contract Type:

Permanent

Aplyr's read

Dentsu is a powerhouse in advertising, known for its data-driven strategies and digital transformation. It's ideal for those passionate about innovative marketing solutions.
Synthesized from recent postings & public sources

What's promising

•Dentsu emphasizes digital transformation, positioning itself at the forefront of modern advertising.
•The company offers diverse roles, providing opportunities for career growth across various marketing disciplines.
•Dentsu's focus on data-driven strategies attracts clients seeking measurable marketing outcomes.

What to watch

•The advertising industry is highly competitive, posing challenges for maintaining market share.
•Rapid technological changes require constant adaptation, which can be demanding for employees.
•Limited public information about employee satisfaction and work-life balance at Dentsu.

Why Dentsu

•Dentsu integrates traditional and digital marketing, offering comprehensive solutions.
•Its global presence allows for cross-cultural marketing strategies and insights.
•Dentsu's commitment to innovation is reflected in roles like AI Motion Designer.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Dentsu

Dentsu

dentsu.com

View company

Dentsu USA is a leading marketing and advertising agency that provides integrated solutions to clients across various sectors, focusing on digital transformation and data-driven strategies.