About the role
The purpose of this role is to set the strategic direction for the team, taking ownership of the overall Paid Search discipline in the market and liaising with other channels to ensure an integrated response to marketing objectives.
Job Description:
Key responsibilities:
- Develops and authors overall team strategy and approach to Paid Search
- Ensures best practice, consistency and innovation in all Paid Search activities; ensures knowledge-sharing across teams
- Liaises with other channel leaders to standardise work output and engages in cross-channel strategic planning
- Ensures the annual budget is met, working alongside the Senior Management Team
- Ensures profitability of team through effective resource planning
- Grows and develops product offering to keep it leading edge
- Develops key media owner and senior client relationships to enhance our offering
Location:
DGS India - Chennai - Anna Nagar Tyche TowersBrand:
ParagonTime Type:
Full timeContract Type:
PermanentSkills & Tags
Aplyr's read
Dentsu is a powerhouse in advertising, known for its data-driven strategies and digital transformation. It's ideal for those passionate about innovative marketing solutions.
What's promising
- •Dentsu emphasizes digital transformation, positioning itself at the forefront of modern advertising.
- •The company offers diverse roles, providing opportunities for career growth across various marketing disciplines.
- •Dentsu's focus on data-driven strategies attracts clients seeking measurable marketing outcomes.
What to watch
- •The advertising industry is highly competitive, posing challenges for maintaining market share.
- •Rapid technological changes require constant adaptation, which can be demanding for employees.
- •Limited public information about employee satisfaction and work-life balance at Dentsu.
Why Dentsu
- •Dentsu integrates traditional and digital marketing, offering comprehensive solutions.
- •Its global presence allows for cross-cultural marketing strategies and insights.
- •Dentsu's commitment to innovation is reflected in roles like AI Motion Designer.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Dentsu
Dentsu USA is a leading marketing and advertising agency that provides integrated solutions to clients across various sectors, focusing on digital transformation and data-driven strategies.
