About the role
Please note: Candidates must be local and have in-depth knowledge of the area!
About Us
Sofar Sounds is a global community that connects creatives and audiences through unique and intimate experiences. We transform everyday spaces – from living rooms and rooftops to boutiques and museums – into captivating venues for live performances, creating inclusive events that bring people together to create space for discovery, community and connection. Founded in London in 2009, Sofar now operates in 400+ cities worldwide. The majority of these cities are run by a globally connected network of independent event organizers, empowered and supported by our team.
We are deeply passionate about the work we do. When we’re not working, you can probably find us at a live show or telling anyone in earshot about the new song we can’t stop listening to. Discovering and supporting artists gets us out of bed every morning – and knowing that we’re creating memorable, intimate fan experiences worldwide drives our work forward.
The Role
As a Freelance Local Producer, you'll build Sofar's presence and bring in new audiences through the promotion and curation of impactful live programming. You’ll join a global network of entrepreneurial community builders and tastemakers who delight in influencing their local cultural landscape. Our event Producers have strong business instincts, cultural fluency, and deep local networks they can activate - from artists and venues to brands and community partners. They’re natural promoters who are passionate about creating impactful and memorable pop-up experiences that provide opportunities for real-life, meaningful engagement. Producers are resourceful, proactive, and driven; whether it’s figuring out how to creatively sell tickets or dealing with a live event curveball, they know how to get things done and thrive on the challenge.
This is an entrepreneurial, independent role designed for self-starters who want meaningful ownership over how Sofar shows up in their local community. The role requires building new audiences through active promotion and marketing; success will not rely on an existing customer base or passive demand. You’ll be supported by the Sofar team and have access to training, resources, and opportunities to connect with other creators around the world.
If this sounds like it’s up your alley, we can’t wait to meet you!
*Please note that this is a freelance, commission-based partnership, not a traditional employment role, offering flexibility and ownership in exchange for accountability and initiative. While the schedule is self-directed, much of the work naturally happens during evenings and weekends, when live events and community engagement come to life.
Aplyr's read
Sofar Sounds transforms everyday spaces into captivating concert venues, offering a stage for emerging artists and a community for passionate music lovers.
What's promising
- •Sofar Sounds offers a unique platform for emerging artists to gain exposure.
- •The company hosts intimate concerts, creating memorable experiences for attendees.
- •Global reach provides opportunities for networking and cultural exchange.
What to watch
- •Many roles are freelance and commission-based, offering limited financial stability.
- •Revenue share models may not provide consistent income for event producers.
- •High reliance on local community engagement can vary by region.
Why Sofar Sounds
- •Sofar Sounds transforms unconventional spaces into concert venues.
- •The focus on intimate settings differentiates it from traditional music events.
- •Global presence allows for diverse musical experiences and artist exposure.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Sofar Sounds
Sofar Sounds is a global community of music lovers that hosts intimate concerts in unique spaces, providing a platform for emerging artists to perform.
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