Manager, Paid Media

At Highwire, the Manager, Paid Media leads the strategy, execution, and optimization of integrated paid media campaigns for B2B clients. In this role, they partner closely with client and account teams to develop and implement data-driven programs across the full paid media ecosystem.

Working within an integrated communications and marketing environment, the Manager, Paid Media helps connect paid media efforts to broader demand generation and lead generation strategies. They bring both analytical rigor and creative thinking—diving into campaign data, staying ahead of digital media trends, and translating insights into programs that drive measurable business impact for clients.

Key Responsibilities

Paid Media Strategy & Campaign Management

• Develop and lead paid media strategies across the full paid media landscape, including paid search, paid social, programmatic display and video, native advertising, sponsored publisher content, retargeting, and account-based marketing (ABM) platforms.
• Plan, launch, and optimize campaigns aligned with client objectives, budgets, and key performance indicators.
• Manage campaign budgets, conduct A/B testing, and continuously optimize programs based on performance insights and audience behavior.
• Stay informed on platform updates, media innovations, and digital advertising trends to strengthen campaign performance and inform strategic recommendations.
• Research and recommend new platforms, formats, and targeting capabilities that support client business and marketing goals.

Integrated Marketing & Lead Generation

• Advise clients and internal teams on how paid media supports broader integrated marketing strategies and business objectives.
• Design paid media programs that support lead generation, demand generation, and brand awareness across the full marketing funnel.
• Collaborate with cross-functional teams on integrated campaigns that may include email marketing, retargeting, content promotion, and account-based marketing initiatives.
• Ensure campaigns are strategically aligned with messaging, audience targeting, and conversion goals.

Performance Monitoring & Analytics

• Monitor and analyze campaign p