Client Engagement Senior Manager
Confirmed live in the last 24 hours
WPP Media (GroupM)
Job Description
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Goat is a data-led influencer marketing company under WPP Media, delivering full-funnel social content campaigns grounded in performance and measurable impact.
As a Senior Manager, you will lead influencer campaign strategy and oversee the end-to-end implementation across GroupM agencies and brands. You will act as a strategic bridge between clients team partners, publishers, KOL vendors, and internal stakeholders including finance, operations, and reporting. With strong business acumen and proven project leadership, you will ensure all campaigns align with performance KPIs and contribute to the wider growth of influencer marketing within WPP Media.
Responsibilities:
Campaign Strategy & Leadership
・Lead the development of influencer marketing strategies based on campaign briefs, leveraging data, market intelligence, and performance benchmarks.
・Guide the team in formulating KOL selection frameworks, content direction, and value proposition aligned with brand objectives.
・Provide strategic counsel to agency stakeholders and clients throughout planning and implementation stages.
Campaign Oversight & Execution
・Manage the full campaign lifecycle from pitch to execution, including planning, negotiation, budgeting, implementation, reporting, and wrap-up.
・Ensure timely execution and quality control across all deliverables, resolving issues proactively and adapting plans as needed.
・Oversee vendor and publisher partnerships to ensure consistent performance and relationship management.
Stakeholder Management & Co
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