Growth Marketing Manager

Confirmed live in the last 24 hours

Twilio

Remote - Ontario, Canada (DNU)

Remote

Posted April 15, 2026

Job Description

Who we are

At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.

Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands.

We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions!

See yourself at Twilio

Join the team as Twilio’s next Growth Marketing Manager

About the job

This position is needed to drive revenue growth through data-led and AI-driven onboarding and activation campaigns. You’ll work with Marketing, Ops, and Analytics teams to execute and optimize programs across email, in-app, and other channels. This role uses customer insights to inform lifecycle transitions, run experiments, and create a seamless experience that fuels customer activation and revenue growth.

Responsibilities

In this role, you’ll:

Lead and optimize onboarding and activation marketing programs that drive account expansion and reinforce the Twilio brand.
Design and execute AI-driven, data-informed campaigns that customize engagement across the customer lifecycle.
Coordinate and execute omnichannel campaigns, including email, website, Twilio Console, SMS, and in-app channels.
Collaborate with campaign managers to ensure proper alignment and cross-promotion within automated nurtures and broader growth initiatives.
Study and activate high-impact lifecycle moments to surface relevant upsell and promotional opportunities.
Analyze customer responses and sentiment to uncover insights and inform messaging, timing, and channel experiments.
Design and run experiments to test and refine onboarding and activation strategies.
Collaborate with Analytics to build data-driven programs using Twilio Segment and other tools.
Continuously evaluate performance and use insights to optimize strategy and maximize expansion outcomes.

Qualifications

Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

*Required:

5+ years in growth marketing, with a focus on onboarding, cross-sell, upsell, and program management in a SaaS environment.
Comfortable using AI for execution across the campaign production process.
Hands-on experience with Marketing Automation tools is essential; familiarity with Twilio Segment or reverse ETL platforms is a plus.
Proven ability to design and execute omnichannel campaigns triggered by customer behavior and data signals.
Deep understanding of the customer lifecycle and how to surface relevant expansion opportunities.
Preference for individuals who are skilled in writing persuasive sales copy and leveraging behavioral and psychological principles to drive engagement and conversion.
Strong data-driven mindset, with a genuine interest in analyzing performance data, building pivot tables, and uncovering actionable insights.
Abil