Campaign Operations Specialist

Confirmed live in the last 24 hours

LastPass

Remote - Canada

Remote

Posted March 4, 2026

Job Description

About LastPass
LastPass is a leader in password and identity management, making it easier to log into life and work. Trusted by 100,000 businesses and millions of users, LastPass combines advanced security with effortless access for individuals, families, small business owners, and enterprise professionals. With LastPass, important credentials are protected and private – and always within reach.

Curious about our products? Visit our website and try it free!

We welcome new ideas, support your growth, and recognize your value, if this aligns with what you are looking for in your next career move, Join Us!

LastPass is looking for a Campaign Operations Specialist:

In this role, you will supports and executes integrated marketing campaigns across the full funnel. Working closely with various marketing teams, you will help generate new leads, advance prospects through the funnel, and nurture them from initial engagement through trial conversion to becoming customers. By leveraging data-driven insights and marketing automation tools, you will build personalized, effective campaigns that drive engagement, improve conversion rates, and contribute to overall business growth.

About the team:

The Marketing team is the voice of LastPass, driving awareness, engagement, and loyalty through thoughtful campaigns and experiences. They connect with customers through digital storytelling, events, and content that reflect the brand’s values and vision. As a key member of this team, you’ll help define strategy, refine messaging, and push creative boundaries while collaborating closely with others to meet customer needs.

If you are passionate about complex problem solving and motivated by scale, then this is the role for you!

Who will you work with?

Please note: While this position is remote, we prefer candidates who can work EST or CST hours to ensure alignment with business needs.

You will partner closely with marketers to leverage our Martech stack - including Marketo, Salesforce, Wistia, GoldCast, and others - to streamline and enhance marketing efforts. This requires a passion for building scalable processes, a data‑driven mindset, and strong communication skills to earn trust across sales and marketing teams. The ideal candidate can manage multiple initiatives, set clear priorities, and support ambitious growth plans. They are organized, analytical, and comfortable working with complex marketing, sales, and product data systems.

What are some of the exciting challenges you will be working on?

Set up, manage, and continuously monitor ongoing campaigns in Marketo to ensure proper execution and alignment with targeting goals
Build and refine audience segmentation to support personalized and effective user communications
Create and manage email assets and in‑product messages as part of campaign workflows
Oversee campaign‑related data management to maintain accuracy, consistency, and reliable reporting
Report weekly on campaign performance and use data-driven insights to recommend experience optimizations
Ensure users receive a consistent, high-quality experience across all channels and email touchpoints
Coordinate the full operational process of webinar setup with cross-functional partners to ensure smooth execution
Drive engagement by optimizing workflows that support strong webinar registration and attendance results
Analyze ad-hoc and ongoing campaign performance to identify actionable insights for improving conversions
Monitor and report on key email performance KPIs to guide continuous optimization of marketing efforts

What does it tak

gorustaidataproductmarketingsales

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