Senior Insights and Optimisation Consultant

Do you have a passion for uncovering hidden stories in data, driving data-driven strategies, and delivering impactful insights? Can you combine behavioral science with big data to solve complex problems and build creative solutions? Are you seeking an exciting role that balances technical aptitude with strategic insight and client engagement? Then you might be the Senior Insights and Optimisation Consultant we are looking for!

What will your day look like?

 

As our new Senior Insights and Optimisation Consultant , you will join the Insight & Optimization Team, focusing on understanding audiences and enhancing targeting and personalization. You will be a key player in developing insights that enable data-driven activation plans for our clients. More specifically, your tasks will include:

• Accountable for all analytics on a project, with oversight from an analytics lead.
• Review First-Party Data (1PD) availability and assess feasibility for enhanced audience profiling, modeling, or in-market activation.
• Design segmentation solution development and profiling plans to solve scoped business problems.
• Own data quality control for analysis, including setting research design, data plan, and sample considerations.
• Translate complex business challenges into an analysis plan, explaining the rationale behind research design.
• Develop audience segmentation solutions using research and/or consumer data.
• Identify and develop data collection strategies to measure online campaigns, website, and conversion funnel performance.
• Support web analytics tag implementation and testing during the development of pages, conversion funnels, and mobile applications.
• Find and articulate key strategic insights that support solving business problems.
• Define hypotheses and testing opportunities, supporting technical implementation and measurement.
• Present as a Subject Matter Expert (SME) in internal meetings and to clients to contribute to data storytelling and opportunities.

Who are you going to work with?

You will work within a team focused on consumer data analysis, engaging with various internal stakeholders across the business to align requirements, assess project outcomes, and prioritize features. You will collaborate with developers, product management teams, and client teams. Expect to communicate findings to internal and external stakeholders, providing clear and compelling data narratives.

What do you bring to the table?

As a person, you have a passion for combining behavioral science knowledge with big data to find innovative ways to engage with people and partners. You possess natural curiosity, are adept at finding hidden stories in data, and enjoy finding creative solutions to client challenges. You excel in designing analyses, assessing data quality, developing look-alike models, and synthesizing insights. You are confident presenting as a data/analytics SME and are comfortable leading complex, multi-discipline projects.

In addition, you have:

Technical skills

• A minimum of 5+ years of experience in database marketing.
• Proven experience in leading analytic workstreams as part of audience analysis / insight projects.
• Strong experience working with research-based data sets and behavioral data (1PD or 3PD as well as web data) to develop custom analyses and and segmentations.
• Proven coding ability: Python and SQL experience highly preferred.
• Exp