About the role
At SolarWinds, we’re a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.
The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We’re looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you’re looking to build your career with an exceptional team, you’ve come to the right place. Join SolarWinds and grow with us!
Position Overview
We are seeking a tech-savvy communications leader who doesn't just manage press—they build. You will own our EMEA communications engine, blending traditional PR with next-gen AI workflows to scale our reach, sentiment analysis, and efficiency. This critical role balances 60% Communications Strategy/Execution (Media Relations, Social Media, PR) with 40% Comms Operations (Building AI agents, automating listening and reporting, optimizing workflows). The primary goal is to replace manual administrative tasks with intelligent automation, freeing up time for high-value strategic counsel and proactive media engagement.
Key Responsibilities
Communications Strategy & Execution:
- Develop and execute the integrated PR strategy for the EMEA region to drive brand awareness and perception.
- Own day-to-day media relations, including managing agency relationships, drafting press releases, developing spokesperson Q&As, and handling reactive/crisis communications.
- Oversee earned media strategy and execution across key EMEA channels, ensuring alignment with global brand voice.
- Serve as the "Quality Control Lead" for all outbound regional communications, ensuring AI-assisted drafts and final materials meet our strict brand voice and accuracy standards.
AI & Automation Infrastructure:
- Build AI Workflows: Design and maintain low-code/no-code workflows (using tools like n8n, Zapier, or Make) to automate media monitoring, social listening, reporting, and first-draft generation of routine communications.
- Prompt Engineering: Develop and refine a library of prompts for LLMs (Gemini, Copilot, or similar tools) to accelerate drafting, repurposing content for different channels (e.g., from press release to social thread), and tailoring persona-based messaging.
- Operationalize Tech Stack: Create an efficient pipeline that connects our media monitoring (Meltwater), social management (Sprout Social), project management (Asana), and knowledge base (Glean), significantly reducing manual admin work and improving reporting accuracy.
Qualifications
Education: Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
Experience:
- 3-5+ years in B2B SaaS Communications/PR with a focus on the EMEA market.
- Proficiency in automated workflows, RAG, and Marketing AI tools
- Comfortable working in a fast-paced environment where tools and models change rapidly.
Skills:
Core Comms Skills:
- Expertise in PR and media relations for the enterprise software/IT infrastructure market.
- Maintaining media relationships and influencer engagement in EMEA
- Exceptional writing and editing skills; ability to humanize AI drafts and provide strategic counsel on messaging.
AI & Ops Skills:
- Workflow Automation: Experience using n8n, Zapier, or Make to connect APIs and move data between apps.
- AI Tools: Hands-on experience with LLMs (Claude, Gemini, Copilot) and other generative tools for asset creation and analysis.
- Comms Stack Proficiency: Experience with key tools like Meltwater, Sprout Social, Asana, and internal knowledge systems like Glean.
SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.
All applications are treated in accordance with the SolarWinds Privacy Notice: https://www.solarwinds.com/applicant-privacy-notice
Aplyr's read
SolarWinds specializes in IT management software, attracting professionals focused on network performance, systems management, and security solutions.
What's promising
- •SolarWinds has a strong market presence in IT management software.
- •The company offers diverse career opportunities across global locations.
- •Recent hires indicate a focus on expanding alliances and sales channels.
What to watch
- •SolarWinds faced a significant security breach in 2020 affecting its reputation.
- •The company operates in a highly competitive IT management sector.
- •Limited public information about employee satisfaction and company culture.
Why SolarWinds
- •SolarWinds is known for its comprehensive network performance monitoring tools.
- •The company provides specialized solutions for IT security challenges.
- •SolarWinds has a notable focus on government and enterprise clients.
Aplyr’s read is generated by AI from public sources. Was it useful?
About SolarWinds
SolarWinds is a leading provider of IT management software, offering solutions for network performance monitoring, systems management, and IT security.
