Manager, Media

ABOUT THE ROLE

Peloton is seeking a results-oriented Manager, Integrated Media to join our Global Media Planning and Buying team. Reporting to the Senior Manager, Media, you will be responsible for driving a unified strategy across a diverse media mix, bridging the gap between offline channels (Linear TV, Audio, OOH) and digital execution (Programmatic and Direct CTV/Video, Display, Affiliates). You will bring a holistic view of the media landscape, leveraging your deep technical understanding of ad tech and programmatic buying to inform broader cross-channel planning. In this role, you will balance high-level strategy, agency management, and hands-on optimization to drive efficient growth across our global markets (US, UK, DE, AU, CAN).

YOUR DAILY IMPACT AT PELOTON

• Integrated Channel Planning
  • Manage the full-funnel planning lifecycle for a diverse portfolio, including:
    • Linear TV (Upfront planning and recommendation)
    • OTT/CTV/Video (Programmatic and Direct)
    • Display
    • Direct Publisher Partnerships Across Display/Video
    • Podcast and Streaming Audio
    • Affiliates
    • OOH
  • Oversee budget allocation and pacing to ensure efficiency
  • Partner with internal creative teams and external agencies to ensure assets are optimized for specific channel nuances
• Programmatic Strategy & Execution
  • Own the Programmatic Roadmap, driving strategy across programmatic channels with a focus on OTT/CTV/Video and Display
  • Leverage DSP expertise (DV360, TheTradeDesk, Amazon) to oversee inventory quality, negotiate PMP/PG deals, and refine audience targeting
  • Execute testing roadmaps (A/B, incrementality) to continuously improve performance
• Analytics, Measurement & Reporting
  • Partner with Marketing Analytics to assess holistic media impact utilizing a mix of measurement methodologies (MMM, Pixel-based, 3P tools like Innovid/Podscribe)
  • Synthesize performance data into weekly reports, delivering actionable insights and optimization recommendations
• Leadership & Partner Management
  • Serve as a primary day-to-day contact for external media agency
  • Support the development of junior team members, providing guidance on media fundamentals and project management
  • Manage relationships with publishers and ad-tech vendors

YOU BRING TO PELOTON

• 4+ years of media experience, with a balanced background in both Digital and Offline channels
• Proven experience managing traditional channels (Linear TV, OOH, Affiliates, Audio)
• Extensive experience using DSPs (TheTradeDesk, DV360, Amazon) with a specific track record of success in CTV/OTT and Digital Video
• Deep understanding of the AdTech landscape (Viewability, Brand Safety, DSPs, Ad Servers) and measurement methodologies (MMM, Incrementality)
• Strong project management skills with the ability to drive cross-functional alignment in a fast-paced environment
• High proficiency in Excel (Pivot tables, VLOOKUPs) and Google Suite; Looker/Tableau experience a plus
• Experience managing media in North America is required; exposure to international markets (UK, DE, AU) is a strong plus
• DTC and/or subscription-based experience is a plus
  
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