About the role
About SERHANT.
SERHANT. is the most followed real estate brand in the world, calibrated for the marketplace of tomorrow, delivering proven results for buyers, sellers, and developers. SERHANT. revolutionizes the traditional brokerage model by innovating through media and content creation and is powered by a full-service in-house film studio as well as an amplification platform that puts our properties in front of more people than anyone else.
SERHANT. Studios is a full-service creative and marketing agency that creates unique, high-impact content strategically designed to resonate with the largest real estate audience in the world.
About the Role
We’re excitedly seeking a Video Producer who has a strong team mentality and experience in real estate media. The Video Producer will work with one of our top-producing teams in Atlanta and will be responsible for producing, editing, and delivering video property tours for their listings and social video content to amplify their personal brands.
An ideal candidate should have strong production and editing skills and be comfortable with providing direction and guidance to on-camera talent. You should be highly experienced with social platforms such as Instagram, YouTube, Facebook, and TikTok. You are well-versed in optimizing footage for cross-platform distribution. The successful candidate is someone who is equal parts organizer and creative, can work in start-up culture, and can create impactful products. Our ideal Video Producer can thrive in a fast-paced environment.
Responsibilities
- Follow a fast-paced schedule of shooting luxury real estate across the greater Atlanta area
- Produce, edit, and deliver captivating video property tours tailored to showcase the unique features and selling points of each listing
- Take ownership of the entire production process, from conceptualization to post-production, ensuring timely delivery of all assets
- Provide creative direction and guidance to on-camera talent during filming, ensuring they effectively convey the desired messaging and maintain brand consistency
- Stay updated on the latest trends and best practices in real estate media and social content creation, continuously refining techniques to enhance the quality and effectiveness of produced content
- Optimize video content for distribution across various social media platforms, including Instagram, YouTube, Facebook, and TikTok, maximizing reach and engagement with the target audience
- Crafting social-forward content tailored to elevate and cultivate the personal brands of agents, strategically aligning with their individual goals and audience preferences to drive engagement and brand recognition.
- Proactively identify opportunities for innovation and improvement in multimedia production processes, contributing to the overall growth and success of SERHANT. Studios as a market leader in real estate media
- Work directly with SERHANT. Agents to create various forms of shareable content
- Help gather video performance data to understand what video works – and what doesn’t.
- Spearheading equipment management, maintenance, and preparation to ensure seamless operations and optimal performance throughout the production process
- Collaborating closely with the national studios team to streamline asset management and organization, optimizing efficiency and accessibility across all production-related resources
- *The company reserves the right to add or change duties at any time.
Qualifications
- Genuine passion for understanding the dynamics of shareable and viral content
- Demonstrated track record of 1-3 years in real estate media, showcasing expertise in creating compelling content
- Proven experience in producing high-quality content tailored for luxury real estate audiences
- Proficiency in operating DSLR/cinema cameras, along with expertise in sound, lighting, and grip equipment
- Proficiency in drone operation for capturing aerial video and photo
- Familiarity with Adobe Creative Suite and previous on-set experience
- Deep understanding and enthusiasm for social media platforms like YouTube, Instagram, Facebook, and TikTok, with a focus on strategic content distribution.
02 Aplyr's read
SERHANT is a tech-driven real estate brokerage attracting creative professionals and tech experts to redefine property transactions with innovative media strategies.
What's promising
- •SERHANT integrates technology and media to streamline real estate transactions.
- •The company attracts diverse roles, from creative to technical, indicating growth.
- •Innovative marketing strategies enhance visibility and client engagement.
What to watch
- •High reliance on technology may alienate traditional real estate professionals.
- •Rapid growth could strain company culture and internal communication.
- •Competitive real estate market poses challenges for sustained differentiation.
Why SERHANT.
- •SERHANT combines real estate with advanced media production capabilities.
- •The brokerage's tech-centric approach sets it apart from traditional firms.
- •Focus on creative roles suggests a unique blend of real estate and media.
Aplyr’s read is generated by AI from public sources. Was it useful?
03 About SERHANT.
SERHANT is a modern real estate brokerage that leverages technology and media to enhance the buying and selling experience in the real estate market.
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