About the role

Aplyr's Quick Take

This role is about leading category strategy and brand growth for Procter & Gamble in Ukraine. You'll be responsible for developing business plans, driving sales growth, and becoming the expert on local consumer behavior. It's an individual contributor role with a focus on strategic execution and market insights.

Good fit

Ideal candidates have a strong background in brand management or sales, ideally with several years of experience in consumer goods. A data-driven mindset and ability to work independently while collaborating with teams will help you thrive here.

Worth noting

The position offers a competitive salary and benefits, including private healthcare and a company car. The role also emphasizes career progression and continuous development, which could be appealing for ambitious professionals.

Job Location

KYIV GENERAL OFFICE

Job Description

Join P&G’s Sales Operations & Market Strategy Team as Senior Category & Brand Growth Manager

P&G is seeking a passionate and driven Senior Category & Brand Growth Manager to lead one of our top categories in Ukraine. This critical role acts as the local business leader for their assigned category, driving both commercial excellence and brand growth. You will be the definitive expert on Ukrainian consumers and customer channels, developing and executing winning strategies that deliver significant sales growth, market share expansion, and shape broader Central Europe business plans.

Key Job Responsibilities:

Lead Local Category Strategy: Develop and execute comprehensive annual business plans for the assigned category, integrating brand, consumer, and commercial strategies specific to the Ukrainian market.
Become Market Expert: Be the go-to authority on consumer insights, channel dynamics, and customer needs in Ukraine, translating this knowledge into actionable strategies.
Drive Sales & Market Share Growth: Champion and lead initiatives specifically designed to boost net sales and expand brand market share across all relevant channels.
Strategic Communication & Media Management: Define communication priorities and actively shape the UA media plan in partnership with brand and media teams, ensuring effective reach and message delivery.
Elevate In-Store Execution: Define and implement "must-have" display and merchandising excellence standards to improve shelf impact and enhance the shopper experience.
Lead Enhanced Business Planning (EBP): Drive the EBP cycle, partnering closely with sales teams to develop joint business plans with key customers and ensure flawless in-market execution.
Implement Trade Budgets: manage and optimize spend across Distribution, Shelving, Displays, and Promotions.
Influence Regional Strategy: Leverage local insights and performance to actively influence and contribute to broader Central Europe business strategies and category plans.

Why You’ll Love Working Here

Competitive Compensation & Benefits: Private healthcare, life insurance, lunch subsidy, company car, 6-month contract followed by permanent employment
Career Progression: Regular salary reviews and promotion opportunities based on your performance.
Continuous Development: On-the-job training, one-on-one mentoring, and immersive classroom programs.
Hybrid Flexibility: Balance remote work with collaboration days at our Kyiv office.

Job Qualifications

Who You Are

Proven Sales Leader: previous experience in Sales, Key Account Management, Category Management, or Trade Marketing.
Confident Brand Builder: previous experience in consumer understanding and brand plan development,
Analytical Problem solver: strong data-driven approach with the ability to turn insights into actionable plans.
Global Mindset: experience collaborating in a multinational environment, handling cross-functional projects.
Skilled Negotiator: expert in consultative selling, building partnerships, and closing deals.
Strategic Planner: able to design and implement multi-layered plans while anticipating and mitigating risks.
Resilient Closer: confident in handling objections and driving agreements to completion.
Language Proficiency: fluent in English and Ukrainian (written and verbal).

Get to know us better here: https://www.pgcareers.com/

At P&G #weseeequal

We are an equal opportunity employer and value diversity at our company. At P&G we strive to build a culture where everyone feels welcome, included, and able to bring their full selves to work.

We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process. Please click here if you require an accommodation during the application process. Please make sure to wait to hear back from us regarding your accommodation before proceeding with the online assessment, we thank you in advance for your patience

Job Schedule

Full time

Job Number

R000150848

Job Segmentation

Experienced Professionals

Starting Pay / Salary Range

Skills & Tags

Aplyr's read

Procter & Gamble is a leader in consumer goods, attracting talent across diverse roles from brand management to engineering, with a focus on innovation and global reach.
Synthesized from recent postings & public sources

What's promising

•P&G offers a wide range of career opportunities across multiple functions and geographies.
•The company invests heavily in innovation, particularly in digital and AI technologies.
•Strong market position with a portfolio of trusted brands like Tide and Pampers.

What to watch

•P&G's large size can lead to slower decision-making processes.
•Intense competition in the consumer goods sector may impact market share.
•Frequent restructuring efforts may cause job insecurity for some roles.

Why Procter & Gamble

•P&G's brand portfolio includes some of the world's most recognized consumer products.
•The company has a robust focus on sustainability and corporate social responsibility.
•P&G's extensive global reach provides opportunities for international career growth.

Aplyr’s read is generated by AI from public sources. Was it useful?