Brand Management Lead

Confirmed live in the last 24 hours

Pleo

Madrid, Stockholm, Berlin, London, Amsterdam, Copenhagen

Hybrid

Posted February 6, 2026

Job Description

Messy spend management is tricky business. And tedious processes are a lose-lose situation for all involved, not just finance. At Pleo, we're changing that. We build spend solutions that make managing money seamless, empowering, and surprisingly effective for finance teams and employees alike—with a vision to help all businesses ‘go beyond’.

The word ‘Pleo’ actually means ‘more than you’d expect’, and living by that mantra has been the secret to our success over the last 10 years.

Now, we’re at a pivotal moment in our journey; every move we make has a direct impact on our 40,000+ customers, our business, and our collective success. We need people who take pride in uncovering customer needs, who turn complex problems into simple solutions, challenge the way things are done (respectfully), and always aim high. With great ambitions driving us forward, we can’t say we’ve got this whole thing figured out. And frankly, that’s half the fun! What we can say is that we’re a driven, progressive, and, importantly, a kind bunch of 850+ people from over 100 nationalities, all committed to delivering the future of business spending, together.

About the role

We're looking for a Brand Management Lead. In this role, you'll lead the end-to-end delivery of a brand refresh for Pleo together with the Brand Strategy and Experience Director from definition through rollout. This role will sit on the brand foundations team and establish strong operational ways of working for the brand and production teams to ensure the brand scales and sticks

Who you’ll be working with and reporting to

You’ll report to our Director of Brand Strategy and Experience and work closely with teams in content marketing, product design, employer brand. Our small team of 3 people is highly collaborative and dedicated to brand foundations.

What you’ll be doing

You will:

Own cross-functional delivery of the brand refresh, partnering with Brand, Content, Product, Employer Brand and agencies
Translate brand strategy into clear roadmaps, timelines and executable plans
Lead brand implementation and rollout with key stakeholders across channels, products and regions
Design and embed efficient operating models for brand and production (intake, prioritisation, approvals)
Improve delivery quality, speed and consistency while balancing creative ambition with operational reality
Be the right-hand to the Brand Strategy Director on oversight and brand quality consistency.

To put things into context, we currently have a brand refresh on our roadmap. You can expect to work closely with a brand agency and in-house teams on implementation.

What you bring

You’ll thrive in this role if you have:

5-8 years in cross-functional project/program management (brand, creative, media planning, research, and product environments (eg.web and app projects)
Senior delivery leader with brand/rebrand experience and cross-functional projects across web, app, people ops
Strong operational and change-management capability
Comfortable driving clarity in complex, fast-moving environments
Experience across brand foundations, insights, campaign, AI and product delivery
Strong operational design experience (process, governance, workflows)

Why is this role a good fit for you

This role is a good fit for you if:

Senior delivery leader with brand/rebrand experience and cross-functional projects across web, app, people ops.
Strong operational and change-management capability
Comfortable driving clarity in complex, fast-moving environments
Happy to roll up sleeves and work in both tactical as well as strategic deliveries.

Show me the benefits!

Your own Pleo card (no more out-of-pocket spending!)
Lunch is on us for your work days - enjoy catered meals or receive a lunch allowance based on your local office
Comprehensive private healthcare - depending on your location, coverage options include Vitality, Alan or Médis
We offer 25 days of holiday + y

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