Lifecycle Marketing Specialist

Better’s Lifecycle Marketing Specialist supports the day-to-day execution of high-quality email and SMS campaigns. This role is highly operational and hands-on—focused on building in Iterable, QA, launch readiness, testing setup, and performance pull/reporting. You’ll partner closely with Lifecycle leadership, plus cross-functional stakeholders (Design, Copy, Analytics, Legal/Compliance) to ensure campaigns are accurate, on-brand, and shipped on time.

This role is ideal for someone who loves clean execution, has strong technical email fundamentals (HTML/CSS + dynamic content), and takes pride in catching issues before they reach customers.

·       Build lifecycle campaigns in Iterable, including campaign setup, audience/segmentation selection, dynamic content blocks, and send scheduling.

·       Build and edit responsive emails using HTML/CSS, and troubleshoot rendering issues across common devices/clients.

·       Support campaign trafficking needs: UTMs, link setup, template updates, and basic workflow support as assigned.

·       Own campaign QA end-to-end: content accuracy, link validation, personalization/dynamic logic, segmentation checks, and formatting consistency.

·       Use Litmus (or equivalent) to test rendering and fix or escalate issues quickly.

·       Maintain a repeatable QA checklist and ensure campaigns meet internal standards before send.