Marketing Specialist, Marketing

Amazon Global Selling Korea is seeking an experienced Performance Marketing Specialist to drive high-quality seller leads and registrations through data-driven performance marketing and conversion optimization. This role focuses on generating measurable business outcomes by optimizing paid media campaigns, improving conversion performance across websites and landing pages, and overseeing media efficiency planning across multiple channels.

Background on Amazon Global Selling: Amazon Global Selling helps businesses around the world build global brands by selling on Amazon's global marketplaces. With a physical presence in 23 countries and third-party sellers from over 130 countries, Amazon Global Selling enables sellers to reach hundreds of millions of active Amazon customers worldwide, including Prime customers and institutional buyers across the U.S., Europe, Japan, Australia, Singapore, and India.

Key job responsibilities
• Plan and execute performance-driven lead generation campaigns across paid, owned, and organic media channels (Google Ads, Meta, Naver, Kakao, etc.) to drive qualified seller registrations on Amazon Global Selling Korea's Website (user acquisition)
• Own end-to-end optimization of the traffic-to-registration funnel, managing key metrics such as CPL/CPA, conversion rate, and downstream seller activation
• Lead website and landing page enhancements focused on conversion optimization, including CTA, form flow, copy, and page structure
• Design and produce high-performing ad creatives optimized for each channel and audience segment to maximize engagement and conversion
• Oversee media efficiency planning and performance tracking across multiple channels to ensure optimal resource allocation and ROI
• Design and execute A/B tests to improve lead volumes, quality, cost efficiency and registration-to-launch conversion rates
• Build and manage marketing attribution models to evaluate channel performance
• Operate and scale campaigns using marketing automation and performance marketing tools
• Collaborate with global and local stakeholders to drive data-informed growth initiatives

A day in the life
• Reviewing performance dashboards to identify optimization opportunities and adjusting bids, targeting, and creatives
• Designing and analyzing A/B tests for landing pages and messaging
• Preparing monthly and quarterly performance reports with actionable insights
• Testing new channels, formats, and marketing technologies
• Partnering with worldwide marketing managers and business stakeholders to implement performance-driven improvements

About the team
- We are a diverse workforce – our people bring many different experiences to our mission and many different types of leaders succeed here. For this role, our Marketing Specialists’ share a few things in common, they are:
- Motivated by taking ownership of multiple projects
- Inclined toward action, and always thinking about the next best step
- Seek opportunities to improve existing, or introduce new ways of doing things
- Willing to roll up our sleeves to get things done
- Team players (and enjoy being so!), but have the ability to own outcomes and work autonomously

Basic Qualifications

- 6+ years of professional non-internship marketing experience
- Experience using Microsoft Excel to manipulate and analyze data
- Experience using data and metrics to measure impact and determine improvements
- Experience with A/B testing, especially around audience segmentation and targeting
- Experience with marketing strategies in online and mobile channels
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs

Preferred Qualifications

- Experience managing budgets

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.