Customer Marketing Manager - EMEA

About the role

We are looking for a customer marketing leader to build and scale our customer marketing function across EMEA, with a focus on strategic enterprise accounts in the region. In this role, you'll craft compelling customer stories, design account-specific co-marketing programs, and orchestrate key moments that deepen relationships with decision-makers at our most important EMEA customers. You'll work at the intersection of customer storytelling and strategic account programming helping customers articulate their success stories while creating personalized experiences that drive loyalty, expansion, and regional growth.

The ideal candidate brings deep experience in B2B customer marketing within EMEA, with a proven track record of building customer advocacy programs from the ground up and executing high-touch account engagement strategies for enterprise customers.

Responsibilities:

• Develop compelling customer narratives—case studies, testimonials, thought leadership, video content—that resonate with EMEA audiences and address regional market dynamics
• Define the regional customer segmentation and tiering framework, mapping EMEA accounts from startups through industry enterprises to guide advocacy prioritization and resource allocation
• Balance high-touch enterprise programming with scalable customer marketing initiatives for mid-market and emerging tech companies across EMEA
• Design and execute personalized, high-touch engagement strategies for strategic EMEA enterprise accounts
• Orchestrate key moments programming including executive dinners, customer speaking opportunities at events, exclusive workshops, and advisory board sessions
• Develop EMEA customer advisory board strategy that creates memorable experiences and deepens relationships with highest-value accounts
• Partner with EMEA Sales leadership to identify expansion opportunities and ensure customer marketing initiatives directly support account growth objectives
• Build and manage a regional programming calendar that balances customer advocacy activities with strategic account engagement across key EMEA markets
• Identify and cultivate strategic customer relationships across EMEA that can serve as powerful advocates and reference points for the region

You may be a good fit if you have:

• 6+ years of B2B customer marketing experience within SaaS companies, ideally within EMEA markets or with significant EMEA responsibility
• Proven track record building customer advocacy programs from scratch, with demonstrated success in customer storytelling, advocacy program development, and strategic account engagement
• Experience marketing into and building relationships with major EMEA enterprise accounts (think: Barclays, HSBC, Novo Nordisk, Unilever-scale companies)
• Strategic yet hands-on approach—ability to balance high-touch enterprise customer marketing with scaled programs for tech companies and startups, understanding when each approach is appropriate
• Deep understanding of EMEA market dynamics, regional preferences, and cultural nuances that inform customer engagement strategies
• Exceptional storytelling abilities—can identify compelling customer narratives and bring them to life across multiple formats
• Fast-paced working style with strong bias to action—comfortable shipping 80% solutions quickly and iterating, with ability to pivot as priorities shift
• Ability to thrive in ambiguity and startup environments, building programs with minimal guidance
• Background in B2B tech, ideally with experience at both fast-paced scale-ups and established enterprise software companies
• Based in EMEA (UK strongly preferred)

Strong candidates may have:

• Experience in formal ABM or strategic account marketing programs
• Prior work in Financial Services, Life Sciences, or other regulated industries
• Backgro