Marketing Manager, Paid Media

At Vanta, our mission is to help businesses earn and prove trust. We believe that security should be monitored and verified continuously, and we empower companies to practice better security and prove it with ease. Vanta has a kind and talented team, and while some have prior security experience, many have been successful at Vanta without it. 

The Brand Marketing Manager, Paid Media will be responsible for supporting, executing, and optimizing top-of-funnel media for global marketing campaigns to fuel pipeline.

Partnering closely with channel managers, campaign managers, and other x-functional players, this role will ensure strategic alignment of top-of-funnel initiatives while driving experimentation in both evergreen and emerging channels. The ideal candidate will have familiarity with and a passion for podcasts, digital newsletters, social media creators, CTV/OTT, virtual events, and out-of-home campaigns — and be keen to test out new brand awareness initiatives.

A metrics-driven mindset is also important, as tracking, reporting, and optimization are daily expectations of this role. This role will have a global focus, supporting initiatives in NAMER and EMEA. While this position is fully remote, an east coast timezone is preferred due to the collaboration with EMEA teams.

What you’ll do as a Brand Marketing Manager, Paid Media at Vanta:

• Execute and Optimize Top of Funnel Campaigns: Manage and scale paid media efforts across top-of-funnel channels such as OOH, OTT, podcasts, influencer marketing, newsletters, and webinars to increase brand visibility and generate pipeline.

• Collaborate Cross-Functionally on Campaign Strategy: Work closely with internal teams — including brand, content, design, and marketing operations — to coordinate campaign planning, manage deliverables, execute multi-channel initiatives, and align on key performance metrics.

• Analyze Pipeline Performance and Drive Improvements: Regularly assess pipeline data to identify performance gaps, implement optimization strategies across channels, and measure impact through consistent reporting and analysis.

• Evaluate and Test Emerging Channels: Continuously assess the effectiveness of new and existing top-of-funnel acquisition channels (e.g., podcasts, newsletters, content syndication, out-of-home) to determine ROI and scale high-performing efforts.

• Support Webinar Program Management: Support end-to-end execution of in-house and third-party webinars — including setup, live production, coordination with stakeholders, post-event reporting, and ongoing program refinement.

How to be successful in this role:

• Paid Media Channel Expertise: Understanding and hands-on experience with top-of-funnel paid media channels (e.g., OOH, OTT, podcasts, newsletters, webinars) to effectively drive awareness and pipeline.

• B2B SaaS Marketing Experience: Strong background in business-to-business SaaS marketing, with a demonstrated ability to align demand gen efforts to a complex sales cycle and technical product offerings.

• Cross-Functional Collaboration: Proven ability to partner effectively with internal teams such as brand, content, sales, and product marketing to launch integrated campaigns and amplify messaging.

• Data-Driven Mindset: Skilled in using performance metrics and analytics tools to evaluate channel performance, optimize campaigns, and report on ROI.

• Program Management & Operational Rigor: Highly organized with a knack for building and scaling structured, repeatable programs that improve efficiency and brand impact across demand generation initiatives.

• Open to using AI to amplify their skills and strengthen their work - demonstrating curiosity, a willingness to learn, and sound judgment in applying AI responsibly to improve efficiency and impact

What you can expect as a Vanta'n: