Senior Product Marketing Manager

 Why would you love this job?

Are you excited to talk about how data and data platforms can transform businesses? Do you love partnering cross-functionally to bring new products to market with highly differentiated messaging? Read on, because we are hiring a Sr. Product Marketing Manager to do just that. As a Sr. Product Marketing Manager, you will be the resident storyteller for Redis’ products, lead GTM strategy across different product lines, and create and execute campaigns to drive product adoption.

A successful candidate will be comfortable with both technical and creative aspects of positioning database technologies and have insight into how developers, architects, and DevOps decision-makers think and evaluate software. This role is for people who love to tell the enterprise software story in a compelling, authentic, and engaging way through content development and other initiatives.

 What you’ll do?

• Vertical strategy: Develop 12–18 month GTM plans for each assigned vertical: TAM, priority segments, buyer personas, key use cases, pricing sensitivity, and product feature asks.
• Positioning & messaging: Create clear, differentiated value props and message maps that translate our product capabilities into vertical-specific business outcomes and ROI (e.g., latency/throughput, cost, dev velocity, TCO).
• Repeatable plays & enablement: Build vertical playbooks: battlecards, sales decks, demo scripts, objection handling, ROI calculators, and more. Train field teams and iterate based on win/loss feedback.
• Demand & content programs: Collaborate with Demand Gen to produce case studies, whitepapers, webinars, events, and account-based campaigns tailored to the vertical. Own success metrics for those programs.
• Customer & market insight: Run vertical POV research: customer interviews, reference programs, competitive teardown, and pricing studies. Translate findings into GTM recommendations.
• Cross-functional leadership: Be the vertical’s PMM lead in all product launches and feature releases: write release narratives, PRDs/PRMs, vertical launch checklists, and run launch readiness. Partner with Product to prioritize vertical requirements and with Sales to capture feedback.

 What you’ll need to have?

• 7+ years in product marketing, industry marketing, or a tightly related GTM role; minimum 3 years owning vertical- or segment-level GTM.
• Proven track record of driving revenue influence (pipeline/ARR) from industry-specific programs.
• Deep experience building playbooks, sales enablement, product launches, and field training.
• Strong analytical skills: able to quantify TAM, build simple ROI models, and report program impact to executives.
• Excellent writer and storyteller that can produce crisp executive briefs, technical sales collateral, and customer-facing thought leadership.
• Comfortable engaging with technical stakeholders (SEs, engineering, architects) and translating technical capabilities into business outcomes.
• Experience with enterprise software / cloud platforms / data platforms, databases, or infrastructure is strongly preferred.
• Cross-functional leader: proven ability to influence without direct authority across Product, Sales, Demand Gen, and CS.

 Extra great if you have:

• Experience at an infrastructure, database, or real-time data company (Redis-like experience a major advantage).
• Direct experience running account-based programs and field events for vertical accounts.
• Background in pricing, packaging, or commercialization for vertical solutions.