At Webflow, we’re building the world’s leading AI-native Digital Experience Platform, and we’re doing it as a remote-first company built on trust, transparency, and a whole lot of creativity. This work takes grit, because we move fast, without ever sacrificing craft or quality. Our mission is to bring development superpowers to everyone. From entrepreneurs launching their first idea to global enterprises scaling their digital presence, we empower teams to design, launch, and optimize for the web without barriers. We believe the future of the web, and work, is more open, more creative, and more equitable. And we’re here to build it together.

We’re hiring a Marketing Analytics Specialist to reveal how marketing moves the needle. You’ll turn data into insights that shape strategy, drive growth, and measure what truly matters. You’ll help us uncover the stories hiding in our data. You’ll become a go-to expert for website performance, user behavior, and marketing measurement helping our teams make smarter, faster decisions that fuel growth across both self-serve and enterprise.

About the role:

• Location: Remote-first (United States; BC & ON, Canada)
• Full-time 
• Permanent
• Exempt
• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
  • United States  (all figures cited below are in USD and pertain to workers in the United States)
    
    • Zone A: $101,500 - $133,000
    • Zone B: $97,000 - $126,500
    • Zone C: $91,000 - $120,000
  • Canada (figures cited below are in CAD and pertain to workers in ON & BC, Canada)
    • 79,500 - 104,500

This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals. 

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

• Application Information:
  • Application deadline: applications accepted on an ongoing basis until position is closed and filled
  • This posting is for an existing vacancy
• Reporting to the Senior Manager, Marketing Analytics. 

As a Marketing Analytics Specialist, you’ll … 

• Own Webflow’s website analytics—bringing clarity to how people discover, engage, and convert through Google Analytics, Amplitude, and other tools.
• Turn complex data into simple, actionable insights that help marketing, growth, and web teams level up performance.
• Manage quick-turn data requests, delivering the right metrics and context to drive confident decisions.
• Build dashboards and reporting that make data easy to explore and fun to use.
• Collaborate with product and data teams to keep our tracking clean, consistent, and scalable.
• Help shape how Webflow measures marketing impact—and tell the story of how our work drives business growth.

About you:

Requirements:

• BS / BA college degree or 2-4 years of relevant marketing analytics experience
• High comfort level using SFDC and Google Analytics in a professional setting

You’ll thrive as a Marketing Analytics Specialist if you:

• Have hands-on experience with tools like Google Analytics (GA4), Amplitude, Snowflake, Tableau, or similar.
• Love digging into data to find insights that others might miss.
• Can translate numbers into stories that inspire action.
• Balance curiosity with precision—you care about getting the details right but never lose sight of the big picture.
• Enjoy working cross-functionally and making data access