Associate Brand Manager - VALORANT

As an Associate Brand Manager on the Global Publishing team for VALORANT, you’ll support the planning and execution of marketing campaigns that bring the game to life for players around the world. Reporting to the Senior Manager, Global Brand Management, you’ll work closely with cross-functional teams to help deliver high-quality, player-focused campaigns and content that stay true to the VALORANT brand.

This role is a great opportunity to grow your brand and publishing skills while learning how global campaigns are built, executed, and measured at Riot.

Responsibilities:

• Support the development and execution of global marketing campaigns, helping manage timelines, asset delivery, and coordination across teams.
• Assist in creating campaign briefs and player journey maps, incorporating insights and data from player research.
• Partner with Creative and Production teams to ensure assets are delivered on time and meet brand standards.
• Coordinate with regional publishing teams to localize and adapt global campaigns for regional audiences.
• Track campaign performance and compile learnings in partnership with the Insights team.
• Help maintain VALORANT’s brand guidelines and ensure brand consistency across all player touchpoints.
• Collaborate with the Growth team to support development of user acquisition assets and campaigns.

Required Qualifications: 

• 1–3 years of experience in a marketing, brand management, or publishing role in gaming, entertainment, or related sectors.
• Experience supporting or contributing to integrated marketing campaigns in fast-paced, high-volume environments.
• Strong project management skills — organized, detail-oriented, and able to manage multiple workstreams effectively.
• Ability to collaborate cross-functionally with creative, production, and growth teams to deliver on campaign milestones.
• Familiarity with live service or competitive games; shooter experience is a strong plus.
• Comfortable working with international teams or partners on multi-market campaigns.

Desired Qualifications:

• Familiarity with VALORANT or other Shooter titles a strong plus
• Experience working on games with large and passionate audience bases
• You are up to date with the gaming and entertainment industry’s newest trends and technologies, especially mobile and/or shooter games

For this role, you'll find success through craft expertise, a collaborative spirit, and decision-making that prioritizes the delight of players. We will be looking at your past studies, experience, and your personal relationship with games. If you embody player empathy and care about the experiences of players, this could be the role for you!

 

Our Perks:

Riot focuses on work/life balance, shown by our open paid time off policy and other perks such as flexible work schedules. We offer medical, dental, and life insurance, parental leave for you, your spouse/domestic partner, and children, and a 401k with company match. Check out our benefits pages for more information.

At Riot Games, we put players first. That mission drives every decision in our quest to create games and experiences that make it better to be a player. Whether you’re working directly on a new player-facing experience or you’re supporting the company as a whole, everyone at Riot is part of our mission. And just like in our games, we’re better when we work together. Our goal is to create collaborative teams where you are empowered to bring your unique perspective everyday. If that sounds like the kind of place you want to work, we’re looking forward to your application.

 

It’s our policy to provide equal employment opportunity for all applicants and members of Riot Games, Inc. Riot Games makes reasonable accommodations for handicapped and disabled Rioters and does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expr