Content Marketing Manager

Who we are is what we do.

Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly.

Among the largest globally distributed companies in the world, our team of 7,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers.

Why should you be part of our success story?

As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies – breaking down borders that have traditionally limited both hiring and career opportunities. We're not just building software; we're creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected, no matter where they are.

Our momentum is reflected in our achievements and customer satisfaction: CNBC Disruptor 50,  Forbes Cloud 100, Deloitte Fast 500, and repeated recognition on Y Combinator’s top companies list – all while maintaining a 4.83 average rating from 15,000 reviews across G2, Trustpilot, Captera, Apple and Google.

Your experience at Deel will be a career accelerator. At the forefront of the global work revolution, you'll tackle complex challenges that impact millions of people's working lives. With our momentum—backed by a $17.3 billion valuation and $1 B in Annual Recurring Revenue (ARR) in just over five years—you'll drive meaningful impact while building expertise that makes you a sought-after leader in the transformation of global work.

Responsibilities:

• Conduct keyword, trend, and content gap research in partnership with the Growth team to identify high-impact content opportunities

• Own the content calendar end to end, planning, prioritizing, and maintaining a consistent publishing cadence

• Produce and oversee high-quality cornerstone and enablement content, including blog posts, e-books, guides, infographics, white papers, courses, case studies, and other long-form assets

• Write and optimize landing page and email copy to support integrated content marketing campaigns

• Contribute to the development and execution of content strategies that increase brand awareness, engagement, and conversions, proactively recommending new formats, topics, and distribution approaches

• Collaborate closely with internal and external stakeholders to ensure content aligns with business objectives, product priorities, and cross-functional needs

• Manage external contributors and freelancers, owning content planning, briefing, review cycles, and publication

• Partner with social, paid, communications, lifecycle, and other teams to ensure effective content distribution and amplification

• Create audience-centric content tailored to multiple personas and stages of the buyer’s journey across the product suite, operating independently with minimal guidance

• Track, analyze, and optimize content performance across traffic, engagement, and conversion metrics, using insights to continuously improve results

Requirements:

• Ability to write engaging and compelling content

• Good understanding of SEO and AEO principles, and the ability to make informed content ideas

• Minimum of 3 years in content creation roles within a B2B environment, preferably focusing on product-led content

• Comfortable writing about payroll, compliance, legal, HR, or similar topics