Manager, Performance Marketing

 

GoHealth is a leading health insurance marketplace and Medicare-focused digital health company. Through the efficient, multi-tiered guidance of our highly specialized licensed insurance agents, GoHealth meets Medicare consumers where they are in their enrollment journeys and empowers them to choose the plan and carrier best suited for their healthcare needs. Our extensive industry expertise, including the use of data science and machine learning with key investments in proprietary technology, helps consumers cut through the confusion and enroll confidently. 

Learn more about the GoHealth Culture in this video.

Why Apply:

As an industry leader in the Medicare marketplace, we are compelled to not only embrace change but to actively be the change to adapt to our consumers complex needs. We believe in hiring risk-takers, innovators, and collaborators within our industry to create individualized, simplified healthcare solutions for our beneficiaries.

Our #TeamGoHealth employees are at the core of our collective success; that's why we are committed to discovering the best in-class talent and ensuring that each team member receives the development tools and support they need to flourish in their professional endeavors.

We also understand that you may not check every box in our requirements list -- most applicants don’t! In fact, frequently cited statistics show that women and underrepresented groups apply to jobs only if they meet 100% of the qualifications. GoHealth encourages you to break that statistic and to apply today!

About the role:

GoHealth is seeking a Manager of Performance Marketing to own and grow a portfolio of high-performing acquisition partners that drive qualified Medicare and health insurance leads at scale. This role sits at the intersection of partnership management, performance optimization, and revenue strategy, responsible for building, expanding, and optimizing relationships with affiliate publishers, media partners, and lead generation partners.

This is a highly visible, hands-on role focused on partner performance, deal economics, and growth, not day-to-day ad buying.

What you’ll do:

Partner & Revenue Ownership

• Own a portfolio of affiliate and performance-based partners responsible for delivering a meaningful share of GoHealth’s inbound lead volume.
• Identify, onboard, and scale new affiliate and strategic partners to diversify and expand GoHealth’s acquisition footprint.
• Negotiate commercial terms, payouts, volume commitments, and performance thresholds with partners.
• Manage partner pipelines, including recruitment, onboarding, activation, and long-term growth.

Performance & Optimization

• Monitor partner-level KPIs including CPL, conversion rate, lead quality, lifetime value, and compliance metrics.
• Use performance data to make decisions on partner investment, pricing, caps, and volume allocation.
• Optimize partner mix by shifting spend toward high-quality, high-converting traffic sources and away from underperforming or non-compliant partners.
• Run structured test-and-learn initiatives with partners across formats such as display, native, social, email, call, and offline media.

Cross-Functional Collaboration

• Work with Analytics and Technology teams to ensure accurate tracking, attribution, and lead quality measurement at the partner level.
• Partner with Compliance, Legal, and Operations to ensure affiliate traffic meets regulatory and brand standards.
• Collaborate with Digital and Offline Marketing teams to align partner activity with broader acquisition strategy and seasonal demand.

Forecasting & Planning

• Own forecasting, capacity planning, and pacing for the affiliate channel.
• Help manage the 12-month partner roadmap, including volume projections, seasonal planning, and budget allocation.
• Provide leadership with clear reporting on partner performance, growth opportunities, and risk areas.

Team Leadership

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