About the role

To strengthen our Commercial team in Vienna, Austria, we are currently hiring a

Head of Marketing (m/f/x)

(Fulltime / permanent / Location: Vienna)

We are looking for an experienced and strategic Head of Marketing to lead our marketing organization in Austria. In this key leadership position, you will be responsible for developing and executing the marketing strategy across our portfolio, driving brand performance, leading product launches, and building a high-performing customer-centric marketing team.

Reporting directly to the General Manager, you will play a critical role in shaping commercial success across retail and hospital channels while ensuring compliance, innovation, and strong cross-functional collaboration.

The Role

Develop and implement the marketing strategy for the full product portfolio across retail and hospital channels.
Lead the creation and execution of strategic and operational brand plans.
Drive portfolio growth and achieve budget and sales targets.
Monitor market developments, customer needs, and competitive activities to identify opportunities and risks.
Lead brand strategy development and execution.
Plan and successfully execute product launches.
Ensure excellence in brand planning and implementation across all brands.
Collaborate closely with global brand teams to align local and global priorities.
Build and maintain strong relationships with Key Opinion Leaders (KOLs), professional societies, and other key stakeholders.
Ensure customer and patient insights are embedded in all marketing initiatives.
Develop engagement strategies that strengthen long-term partnerships and brand advocacy.
Drive and advance the omnichannel strategy.
Ensure impactful and insight-driven customer engagement across all channels.
Support the field force with relevant tools, campaigns, and capabilities.
Lead, coach, and develop a team of six marketing and omnichannel professionals.
Foster a collaborative, high-performance culture.
Partner closely with Sales, Market Access, Medical Affairs, and other key functions to ensure aligned strategic planning and execution.
Manage marketing budgets and resources effectively.
Generate actionable insights and provide meaningful performance reporting to leadership.
Ensure compliance with all applicable internal policies, legal requirements, and industry regulations.
Drive continuous improvement and innovation across marketing activities.

Your Skills and Experience:

Bachelor's degree in Business, Marketing, Life Sciences, or a related field.
Minimum of 7 years of experience within the pharmaceutical, biotech, or broader life sciences industry.
Proven track record in strategic and operational marketing planning for General Practice and/or hospital-focused products.
Demonstrated success working closely with customer-facing teams and Medical Affairs organizations.
Strong understanding of healthcare customer engagement and omnichannel marketing approaches.
Experience developing insight-driven customer engagement strategies.
Knowledge of the local healthcare, legal, and regulatory environment.
Strong project management skills.
A good level of German and professional-level English communication skills, both written and spoken.
Willingness to travel as required.

Reporting Relationship:

Role reports to the General Manager Austria
Reporting to this role: 4 Brand Manager, 1 Omnichannel Manager

What we offer

The annual gross salary for this position starts at €110,000 according to the applicable collective agreement. We offer market-competitive compensation and are prepared to provide significant overpayment depending on qualifications and experience
Two additional leave days for your personal wellbeing.
Find Diversity, Equality, and Inclusion at all sites and with every colleague. Come as you are.

This is an exciting opportunity to shape the future of a growing portfolio, lead a talented team, and make a meaningful impact on patients, healthcare professionals, and the organization's long-term success.

If you are a strategic marketing leader with a passion for healthcare and a track record of delivering results, we look forward to hearing from you.

Apply today and help us bring innovative healthcare solutions to patients across Austria.

About CSL Behring

CSL Behring is a global biotherapeutics leader driven by our promise to save lives. Focused on serving patients’ needs by using the latest technologies, we discover, develop and deliver innovative therapies for people living with conditions in the immunology, hematology, cardiovascular and metabolic, respiratory, and transplant therapeutic areas. We use three strategic scientific platforms of plasma fractionation, recombinant protein technology, and cell and gene therapy to support continued innovation and continually refine ways in which products can address unmet medical needs and help patients lead full lives.

CSL Behring operates one of the world’s largest plasma collection networks, CSL Plasma. Our parent company, CSL, headquartered in Melbourne, Australia, employs 32,000 people, and delivers its lifesaving therapies to people in more than 100 countries.

To learn more about CSL, CSL Behring, CSL Seqirus and CSL Vifor visit https://www.csl.com/ and CSL Plasma at https://www.cslplasma.com/.

Our Benefits

For more information on CSL benefits visit How CSL Supports Your Well-being | CSL.

You Belong at CSL

At CSL, Inclusion and Belonging is at the core of our mission and who we are. It fuels our innovation day in and day out. By celebrating our differences and creating a culture of curiosity and empathy, we are able to better understand and connect with our patients and donors, foster strong relationships with our stakeholders, and sustain a diverse workforce that will move our company and industry into the future.

To learn more about inclusion and belonging visit https://www.csl.com/careers/inclusion-and-belonging

Equal Opportunity Employer

CSL is an Equal Opportunity Employer. If you are an individual with a disability and need a reasonable accommodation for any part of the application process, please visit https://www.csl.com/accessibility-statement.

Skills & Tags

marketing

Aplyr's read

CSL is a leader in biotechnology, focusing on therapies for rare diseases, with a diverse team dedicated to innovation and global impact.
Synthesized from recent postings & public sources

What's promising

•CSL has a strong focus on rare and serious diseases, offering a unique niche in the biotech industry.
•Recent hiring for senior roles indicates growth and investment in leadership and strategic capabilities.
•Global presence provides employees with opportunities for international collaboration and career development.

What to watch

•Highly specialized focus may limit opportunities for those outside the biotechnology field.
•Complex regulatory environment can pose challenges for compliance and operational efficiency.
•Rapid expansion may lead to integration challenges across diverse global teams.

Why CSL

•CSL's commitment to rare disease therapies differentiates it from broader-focused biotech firms.
•The company offers a wide array of roles, from regulatory affairs to ethics and compliance.
•CSL's global operations provide a platform for employees to engage in diverse cultural and professional experiences.

Aplyr’s read is generated by AI from public sources. Was it useful?