About the role

Aplyr's Quick Take

This role is about managing and analyzing media campaigns for Nubank, focusing on both branding and performance across digital platforms. You'll be responsible for planning, executing, and reporting on media strategies, working closely with marketing and analytics teams. It's an individual contributor role requiring hands-on experience with paid campaigns.

Good fit

Ideal candidates have 3-5 years of experience in media analysis and campaign management, particularly in digital advertising. A strong understanding of platforms like Google and Meta, along with analytical skills, will help you thrive here.

Worth noting

The role emphasizes both branding and performance, which may appeal to those looking to balance creative and analytical work. The company is rapidly growing in the fintech space, which could offer unique opportunities for career advancement.

About Nu

Nu was founded in 2013 to free people from bureaucratic, slow and inefficient financial systems. Since then, through innovative technology and outstanding customer service, the company has been redefining people's relationships with money across Latin America. With operations in Brazil, Mexico, and Colombia, Nubank is today one of the largest digital banking platforms and technology-leading companies in the world.

Today, Nubank is a global company, with offices in São Paulo (Brazil), Mexico City (Mexico), Bogotá (Colombia), Buenos Aires (Argentina), Durham (United States), and Berlin (Germany), with operations only in the first three. It was founded in 2013 in Sao Paulo, by Colombian David Vélez, and cofounded by Brazilian Cristina Junqueira and American Edward Wible.

Our Media Team

Nubank is a technology company that is redefining the standards of the financial services Industry in Mexico. The media team is responsible for Nubank´s media strategy, tactics, and implementation, from upper to lower funnel , considering the best channels for each business and comms goal, based on data and creativity

Media Analyst Responsibilities

Media Plan elaboration and execution
Campaign investment management
Performance & insights reports
Analysis on the consumer traffic & audience behavior
Results and performance tracking
Find measurement opportunities to improve campaign performance
Work close to marketing & analytics team to review our advertising efforts and point out strengths and weaknesses in our media campaign
Keep up-to-date with advertising trends and with the media industry

Skills, knowledge and abilities

3-5 years of experience with paid campaigns focus on both branding & performance, digital platforms operations are mandatory, while offline is desirable.
High understanding of brand solutions with biggest platforms as Google, Meta, TikTok including top in class creative, optimization & audience perspective
3-5 years of experience with campaign planning, monitoring & performance reports
Experience with Analytics & Audience management tools considering attribution models, 1st, 2nd & 3rd party data
Negotiation Skills
English advanced

Benefits

17 days paid vacation per year.
Life insurance.
Health insurance.
NuLanguage Program
NuCare Program
Extended Parental Leave

Our Nu Way of Working:

The Nu Way of Working is our hybrid work model that was created so people could collaborate more in person and still keep the flexibility of remote work. Starting in July 2026 we will attend the office 2 days a week and by January 2027 3 days a week. In this case in our Mexico City Office.

*Interviewing and onboarding are currently done virtually. From July 2022 forward, teams will have a suggested cadence of visiting the office in which employees go to their Business Unit's (BU) base location. Employees will have an employment contract based on the cities where Nu’s offices are located, considering their country of hire. More details can be shared during your hiring process.

Skills & Tags

go ai data analytics marketing

Aplyr's read

Nubank is a trailblazer in Brazil's fintech scene, attracting tech-savvy professionals eager to redefine banking with innovative digital solutions.
Synthesized from recent postings & public sources

What's promising

•Nubank's user-friendly app simplifies complex banking tasks, appealing to tech-savvy consumers.
•The company has a strong presence in Brazil, with growing influence in other Latin American markets.
•Nubank's transparent fee structures attract customers frustrated with traditional banking fees.

What to watch

•Nubank faces intense competition from both local and international fintech companies.
•Regulatory challenges in multiple countries could impact its expansion efforts.
•Profitability remains a concern as the company continues to invest heavily in growth.

Why Nubank

•Nubank offers a mobile-first approach, prioritizing customer experience and accessibility.
•The company's rapid growth in Latin America sets it apart from many fintech startups.
•Nubank's commitment to transparency and customer empowerment differentiates it from traditional banks.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Nubank

Nubank

nubank.com.br

View company

Nubank is a Brazilian fintech company that offers a range of financial services, including digital banking, credit cards, and personal loans. It aims to simplify banking for consumers by providing a user-friendly app and transparent fee structures, significantly impacting the financial landscape in Brazil and beyond.