Senior Website Manager, Demand Generation

We’re looking for a Senior Website Manager, Demand Generation who is responsible for turning the website into a high-performing, conversion-focused growth engine. You’ll own day-to-day site operations, content execution, SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and partner closely with a development vendor for larger-scale builds.

Just as important, you’ll work across Product Marketing, Content, Communications, and Channel teams to ensure the website consistently reflects the most accurate, relevant, and compelling story. The site should never feel static, it should evolve alongside campaigns, product updates, market priorities, and company initiatives. 

Boston Dynamics is a world leader in mobile robots, tackling some of the toughest robotics challenges. For years, our awe-inspiring viral videos on YouTube have shown the world what remarkably capable robots can do. Now we are quickly becoming a recognized leader in automation solutions for industrial applications and warehouse logistics.  

Key Responsibilities

Demand Generation & Conversion Optimization

• Own website contribution to pipeline, MQLs, and revenue goals

• Optimize conversion paths across landing pages, product pages, and key journeys

• Develop and execute A/B testing strategies to improve conversion rates

• Partner with demand gen, paid media, and SDR teams to align campaigns with landing page experiences

• Continuously improve CTAs, forms, and user flows to increase lead capture and qualification

Website Strategy & Growth

• Build and execute a roadmap for website growth (traffic, engagement, conversion)

• Identify opportunities to expand high-performing content and create new conversion entry points

• Analyze user behavior (heatmaps, session recordings, analytics) to inform improvements

• Own KPIs such as traffic, bounce rate, time on site, conversion rate, and influenced pipeline

Content Management & Cross-Functional Alignment

• Develop and enforce a governance model for site updates, defining intake workflows, prioritization logic, and SLAs across all stakeholder teams

• Own the full content lifecycle, from initial creation and optimization to ongoing refreshes and strategic retirement

• Collaborate with design and UX partners to uphold a consistent design system and high user experience standards

• Partner closely with Product Marketing to ensure product positioning, messaging, and updates are accurate and clearly communicated

• Collaborate with Content and Communications teams to bring campaigns and thought leadership to life on the site in a way that is engaging and easy to navigate

• Align with Channel teams to ensure consistency across paid, owned, and partner experiences

• Maintain a regular cadence of updates so the website reflects current priorities, campaigns, and market priorities, and company initiatives

• Ensure all content meets a high bar for clarity, consistency, and conversion impact

SEO/SEM & LLM Optimization

• Own SEO strategy including keyword targeting, on-page optimization, internal linking, and technical SEO

• Optimize content for discoverability across both traditional search engines and AI-driven platforms (LLMs, answer engines)

• Implement structured data and content strategies to improve visibility in AI-generated responses

• Define and track SEO and AI-specific KPIs (e.g., featured snippets, AI citation frequency, zero-click search performance)

• Partner with Content teams to develop topic clusters and authority-building strategies

• Monitor competitive landscape for search and AI visibility trends

Vendor & Development Management

• Manage external website development agency for larger builds and technical enhancements

• Translate marketing needs into clear requirements and ensure timely delivery

• Prioritize development work based on business impact

• Ensure quality assurance and performance standards are met

• Manage website backlog and prioritize planning that aligns with available resources and overall goals

• Define and maintain technical documentation and requirements for web projects

• Evaluate and recommend new tools, platforms, or vendors to improve website performance and scalability

• Partner closely with SEO vendor to continue building and scaling our SEO program

• Drive ongoing collaboration with SEO vendor to refine strategy, expand high-impact opportunities, and evolve our approach based on performance and trends

Website Health, Performance & Security

• Partner with Legal/Compliance to ensure adherence to privacy regulations (e.g., GDPR, CCPA) and cookie consent frameworks

• Own or support accessibility compliance (e.g., WCAG standards)

• Establish monitoring dashboards and alerting systems for proactive issue detection

• Own website performance including page speed, uptime, and mobile responsiveness

• Monitor and maintain site security, compliance, and data integrity

• Ensure proper tracking, tagging, and integrations (analytics, CRM, marketing automation) are functioning correctly

• Regularly audit the site for broken links, outdated content, and technical issues

What Success Looks Like

• The website is a top-performing demand generation channel driving consistent pipeline growth

• Content across the site is always current, accurate, and aligned with product and campaign priorities

• Teams across Product Marketing, Content, Communications, and Channel Marketing see the website as a reliable, well-orchestrated extension of their work

• Conversion rates improve across key pages and campaigns

• Organic and AI-driven traffic steadily increases

Who You Are

• 6–8 years of experience managing or owning a B2B website, ideally within a demand generation or growth marketing team

• You think in terms of brand+pipeline, not just page views and you naturally connect website activity to revenue and branding outcomes

• You’re comfortable both setting strategy and getting your hands in the CMS to make updates yourself

• You know how to work across teams, Product Marketing, Content, Communications, and Channel 

• You can turn a lot of inputs into a clear, cohesive web experience

• You’re detail-oriented when it comes to content accuracy, UX, and site health, but you don’t get stuck over-perfecting things at the expense of progress

• You understand SEO fundamentals and are actively learning how LLMs and AI-driven search are changing discovery

• You’re comfortable managing external partners (developers, SEO vendors) and holding them accountable to outcomes

• You’re curious, data-driven, and always looking for the next improvement, whether that’s a better CTA, faster page speed, or a smarter way to structure content

We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas for this position.

The salary or hourly pay range for this position will be clearly stated in the job posting as required by Massachusetts law. The base pay range for this position is between $135,000.00– $160,000. Base pay will depend on multiple individualized factors including, but not limited to internal equity, job related knowledge, skills and experience. This range represents a good faith estimate of compensation at the time of posting.

Boston Dynamics will never ask you to divulge your personal financial or account information as part of its recruiting process.

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