Payroll & Benefits Specialist

SOCi, the leader in AI-powered marketing solutions for multi-location businesses, is currently looking for an experienced Payroll & Benefits Specialist. The Payroll & Benefits Specialist is responsible for the accurate and timely administration of payroll and benefits programs for employees across Canada and the United States. This role manages regular and off-cycle payroll processing, benefits administration, reconciliations, year-end reporting, audit support, and payroll system maintenance. The ideal candidate is detail-oriented, highly organized, and experienced in cross-border payroll and benefits administration, with a strong understanding of compliance requirements and employee support.

SOCi expects to pay a base salary in the range of $56,500 to $65,000 CAD. Within the range, individual pay is determined by factors such as job-related skills, experience, and relevant education or training.  

Who We Are

SOCi is the leader in AI-powered marketing solutions for multi-location businesses. With its proprietary Genius AI™ and suite of Genius Agents™, SOCi provides a first-of-its-kind, AI-powered digital workforce capable of handling the workload of 1,000 local marketers™, empowering brands to achieve unmatched digital visibility, strengthen customer engagement, and scale faster than ever before.

SOCi is recognized by Fast Company as one of the World's Most Innovative Companies, and is trusted by nearly 1,000 top brands—including Ford, Ace Hardware, Kumon, Liberty Tax, and more—to automate and optimize local marketing tasks across all locations. Founded in 2012 and backed by leading strategic investors, SOCi is transforming how multi-location brands manage and scale their marketing efforts. You can view our Awards and Accolades here!

How You’ll Make an Impact

Payroll Responsibilities

• Prepare and process regular and off-cycle payrolls for Canadian and U.S. employees, ensuring accuracy, completeness, and proper supporting documentation.
• Review payroll data, validate employee changes, and ensure compliance with company policies and statutory requirements.
• Manage day-to-day payroll administrative activities, including employee inquiries, mail, status changes, and payroll updates.
• Support payroll-related aspects of equity administration.
• Assist with U.S. tax registration processes as needed.
• Prepare and support Canadian payroll year-end activities and reporting requirements, including WCB reporting.
• Prepare and support U.S. payroll year-end activities and reporting requirements, including WCB reporting.

Benefits and Retirement Plan Responsibilities

• Administer employee benefits programs for U.S. and Canadian employees, including medical, dental, insurance, HSA/FSA, retirement, and related plans.
• Enroll new hires in applicable benefit plans and process employee benefit changes in a timely manner.
• Manage benefit terminations, including COBRA administration.
• Coordinate and support U.S. benefits enrollment activities.
• Serve as a point of contact for employee benefits questions and day-to-day plan administration.
• Manage 401(k) and RRSP programs, including enrollments, payroll deductions, and quarterly employer matching.
• Perform 401(k) and RRSP reconciliations and ensure accurate remittance and reporting.
• Support the annual 401(k) audit by preparing documentation and responding to requests.

Reconciliations, Reporting, and Compliance Responsibilities

• Reconcile benefits invoices and collaborate closely with Accounting to investigate and resolve discrepancies.
• Prepare recurring and ad hoc payroll and benefits reports as required.
• Maintain accurate records and documentation for payroll, benefits, and audit purposes.
• Ensure payroll and benefits processes are administered in accordance with internal controls, company policy, and applicable regulations.
• Support internal and external audits by gathering required documentation, responding to requests, and assisting with follow-up items.
• Maintain confidentiality of employee payroll and benefits information at all times.